About Alpha ConstructionAlpha Construction Ltd is a UK-based privately owned civil engineering and building contractor delivering complex infrastructure projects nationwide. We specialise in high-voltage substations, battery energy storage systems, renewable energy, food manufacturing and industrial construction in high risk environments. Our approach is built on early-stage expertise, value-engineered solutions, and proactive project management.Purpose of the RoleThe Marketing Manager will lead Alpha Constructions marketing strategy and day-to-day execution. You will position Alpha as the Contractor of Choice for complex civils projects, driving awareness, trust, and client engagement. This role combines strategic oversight with hands-on delivery, covering content, digital channels, communications, and campaign management.Key ResponsibilitiesContent & CommunicationsPlan, create and publish case studies, articles, guides, and downloadable resources.Capture, edit, and publish video and photographyInterview subject matter experts and translate insights into compelling client-facing content.Maintain a rolling content calendar aligned to business development priorities.Produce internal newsletters and communications to engage employees.Digital MarketingLead Alphas LinkedIn presence and other appropriate social channels.Manage website content, user journeys, and SEO optimisation (with external support if required).Plan and run email marketing campaigns and newsletters, integrating with the CRM.Monitor, report and improve marketing effectiveness using tools such as GA4, Lead Forensics, and Microsoft Clarity.Marketing OperationsProvide direction to marketing/admin resource supporting events and campaigns.Ensure leads and interactions generated by marketing are captured and followed up with sales teams.Manage external suppliers and agencies as required.Track budget spend and ROI across campaignsEvents & NetworkingOrganise Alphas attendance at exhibitions, trade shows, and client hospitality events.Coordinate community engagement initiatives and CSR promotion.Support bid/tender submissions and award entries with impactful contentPerson SpecificationEssential Skills & ExperienceProven track record as a Marketing Manager in B2B (ideally construction, engineering, or professional services).Strong writing and storytelling skills with the ability to create technical yet engaging content.Confident in producing video and photography for marketing use.Proficient in LinkedIn, CMS (e.g., WordPress), email platforms (Mailchimp or similar), and CRM integration.Competent in design tools (e.g., Canva, Photoshop, Illustrator).Strong organisational skills and ability to manage multiple projects to deadlinesDesirable SkillsFamiliarity with tender/bid marketing in regulated industries.Knowledge of GA4, Search Console, Microsoft Clarity, and SEO best practice.Experience managing external agencies or freelancers.CIM or equivalent marketing qualificationPersonal AttributesProactive, curious, and able to identify stories without waiting for briefs.Calm and credible on live construction sites as well as in the office.Collaborative, coachable, and open to feedback.Positive, organised, and accountableBenefitsCompany carCompany pensionPrivate medical insurance£40000 - £50000Company car or AllowancePension SchemePrivate Medical InsuranceBonus Structure #J-18808-Ljbffr