Marketing Manager

Location: Northampton
Salary: £50,000 - £55,000 + benefits
Job Type: Full-Time, Permanent

Ready to lead marketing for a global, innovation-driven brand?

Are you comfortable in an SME environment, reporting to the MD, managing an in-house marketing team and managing the marketing budget to drive international digital marketing for a product based business?

We're looking for a dynamic Marketing Manager to drive growth, inspire a talented team, and take marketing performance to new heights.

Operating in the fast-paced world of professional equipment and solutions, this business supplies game-changing products to businesses across the globe - and they're looking for someone as ambitious as they are.

Key Responsibilities:

• Develop and implement multi-channel marketing strategies aligned with business goals
• Manage and optimise the company's digital presence (website, PPC, SEO, email marketing, social media) with an in-house team.
• Help grow international markets through targeting and advertising to international markets particularly across Europe, Canada, Australia, New Zealand.
• Create engaging content including blogs, case studies, videos, and product marketing materials (with the in-house team).
• Plan and execute product launches and promotional campaigns for products.
• Coordinate and attend trade shows, exhibitions, and industry events.
• Work closely with sales and operations teams to align marketing efforts with commercial objectives.
• Analyse campaign performance and report on ROI using tools like Google Analytics, CRM systems, and social media insights.
• Monitor market trends and competitor activity to inform strategy.

You bring:

• Proven experience in a marketing role in a B2B, product-led business.
• Comfortable in an SME environment.
• Experience managing an in-house team of marketeers between 4-10 people.
• Experience with eCommerce websites (WooCommerce) + 3rd party marketplaces like eBay + Amazon.
• Experience with digital marketing to international marketing.
• Experience marketing to multiple audiences internationally.
• Comfortable working both strategically and tactically in a fast-paced environment.

In return you get:

• A key role in a growing, innovative company with global reach
• Autonomy to shape the marketing function and make a real impact
• Collaborative and supportive team environment
• Competitive salary and performance-related bonus
• Flexible working arrangements (office-based with some remote work)
• Opportunities for professional development and growth