Marketing Manager B2B

We have a fantastic opportunity for an experienced IT B2B Marketing Manager to join an established, London-based, I.T. solutions provider chiefly servicing UK companies with (Apply online only) users. These include private-sector finance, legal, manufacturing, construction, media, retail, and technology customers, plus public-sector organisations.

We specialise in providing robust data-protection, cloud, and cyber-security solutions via partnerships with global vendors such as Veeam, Wasabi, Scality, eSentire, KnowBe4, and Red Sift. Our mission is to be the most respected, authoritative, and technically accredited EMEA solution specialist in the Data Resilience space.

Salary: £40,000 - £50,000 + Benefits

Hybrid: – 3 days office / 2 days home – New Malden KT3

ABOUT THE ROLE

* We are looking for an experienced IT B2B Marketing Manager wanting to forge a solid marketing career within the I.T. Channel.

* The remit for this role is to increase our overall B2B marketing capabilities and consistently generate high-quality marketing-qualified leads for our Sales team.

* This is a system-based, data- driven, campaign-led, digital and event marketing role focusing on lead generation, management, and nurturing, along with marketing-related CRM, digital, social media, and website responsibilities.

* You will enjoy the variety of working across the multichannel marketing mix alongside our internal Sales Team in our New Malden office in South-West London.

* You will work daily across CRM, marketing automation, digital analytics, company website, and social media platforms to drive, identify, qualify, develop, allocate, track, and onwardly nurture leads for our Sales team to prospect through the funnel.

* You will be in charge of executing quarterly activities to support this aim and communicate our full solutions portfolio.

* This will include coordinating and attending in-person corporate events, requiring some UK travel.

KEY STRENGTHS

This role would suit someone with:

* 4+ years B2B marketing experience with evidence of executing successful B2B lead-generation campaigns

* a mature, agile, proactive attitude who enjoys being part of a small collaborative team

* a broad, up-to-date understanding of B2B digital and data marketing techniques relating to a professional and corporate enterprise (not purely personal social media/own commercial experience)

* a high-level of confidence and competence working with database and marketing systems (experience using GA4/GSC/SEMrush/Yoast, Dynamics 365 and HubSpot desirable but not essential)*

* a solutions-focused outlook and the ability to juggle multiple priorities/deadlines with calm efficiency

* the ability to thrive in an autonomous environment and manage significant personal responsibility

* the ability to manage your own workload, manage upwards, and not wait to be told what to do

* excellent attention to detail who communicates clearly, confidently, and respectfully at all levels

* high-level capabilities with Microsoft 365 packages: Word, Excel, PowerPoint, Outlook, Teams etc.

* strong logic and formulaic/numeracy spreadsheet capabilities (NB: these will be tested at interview)

KEY RESPONSIBILITIES

You will work with and report into our female Marketing Director. Essentially you will be responsible for managing everything that’s happening “NOW” so she can focus on developing the strategy and planning of what you will both be working on “next”.

Your “NOW” Tasks

* Quarterly B2B Marketing Campaign Execution across Digital, Email, SMS, Events, Telemarketing

* Monthly Nurture Email Marketing Campaign Implementation

* Daily Marketing Activity and Results Monitoring, SEO Review and Enhancement

* B2B Marketing Automation Management including Lead Score Monitoring and Management

* Digital Content Publication and Amplification

* Social Media Management (LinkedIn, YouTube, X)

* Digital Brand Presence Management (Website, Links, Profiles etc)

* Sales & Marketing CRM/Database Management

* Sales Enablement/Literature/Tactical Asset Production

As our B2B Marketing Manager you will be required to:

build structured company and contact datasets and associated system-based campaign reporting

manage data segmentation and automated workflows for ongoing email-based nurture campaigns

analyse, interpret, and record daily website visit data, processing suitable leads for the Sales team

create digital MAP-based assets e.g. email templates, forms, landing pages, UTMs, social posts

execute campaigns across email, digital, social, sponsored/syndicated content, sales-enablement etc.

organise and run corporate events such as tradeshows, roundtables, conferences, seasonal events

harness LinkedIn Sponsored/Inmail messaging functionality to help amplify campaign touchpoints

compile and update internal campaign playbooks to record assets and report performance results

update Vendor Partner-Marketing portals with campaign deliverables and monitor for new content

manage database-update projects and champion full GDPR compliance across sourcing, licensing, processing, cleansing, field-mapping, ingesting, retiring and updating company and contact data

assume overall CRM database administration/management responsibilities e.g. lefts, bounces, unsubscribes, duplicates, GDPR suppressions, data updates and individual allocations to Sales team

respond to requests from the sales team for fast turnaround marketing and presentation materials

BENEFITS AND CULTURE

28 days paid holiday including bank holidays (with extra days per year of service)

Additional discretionary paid holiday between Christmas and New Year

3 days of paid volunteering-leave annually

Company pension scheme

Cycle-to-work scheme

Ongoing professional development and training opportunities

* REQUIRED WITHIN YOUR APPLICATION: PLEASE SPECIFY YOUR LEVEL OF PRIOR B2B MARKETING EXPERIENCE WITH NAMED CRM, MAP, CMS AND DIGITAL ANALYTICS SYSTEMS