Marketing Manager
New Yesterday
Job Title: Marketing Manager
Location: London
Reports to: Head of Marketing
Department: Marketing
Employment Type: Full-time
A global leader in financial services training, delivering learning solutions for professionals and organizations. They are seeking a high-energy, results-driven B2C Marketing Manager to lead the marketing efforts their public courses.
Role Overview
This is a hands-on, mid-level marketing role with no direct people management responsibilities. You will be the sole marketer dedicated to public courses, responsible for end-to-end campaign execution, performance analysis, and content creation. The ideal candidate is both analytical and creative, thrives in a fast-paced environment, and is proactive in adopting new technologies, especially AI.
Key Responsibilities
- Plan, execute, and optimize multi-channel marketing campaigns for public courses.
- Conduct data analysis on campaign performance, lead generation, and engagement metrics.
- Perform A/B testing and funnel analysis to identify drop-off points and improve conversion rates.
- Create and manage content, including short articles, value propositions, and social media posts.
- Collaborate with internal teams for graphic design and technical support.
- Optimize website performance, user experience (UX), and calls-to-action to improve CRO.
- Stay up to date with marketing trends, especially in AI and digital tools like ChatGPT.
- Segment audiences and tailor messaging to drive engagement and conversions.
Required Skills & Experience
- Proven experience in B2C campaign management, analytics, and content creation.
- Strong analytical mindset with experience in CRO and UX principles.
- Familiarity with AI tools and how they impact digital marketing strategies.
- Excellent communication skills and ability to present insights clearly.
- Experience in education, financial services, professional services, or corporate training is highly desirable.
Preferred Background
- Marketing experience in sectors such as:
- Education (university or private)
- Financial services (banking, fintech, wealth management)
- Professional services (legal, accounting, consulting)
McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.
TPBN1_UKTJ
- Location:
- City Of London
- Salary:
- £55,000
- Job Type:
- FullTime
- Category:
- Marketing
We found some similar jobs based on your search
-
New Today
Marketing & Communications Manager
-
Wembley
- Business
Job Description We’re looking for a skilled and energetic Marketing & Communications Manager to deliver campaigns and communications that grow awareness, deepen engagement, and drive action. You’ll lead the day-to-day planning and execution of mar...
More Details -
-
New Yesterday
Marketing Manager
-
City Of London
-
£55,000
- Marketing
Job Title: Marketing Manager Location: London Reports to: Head of Marketing Department: Marketing Employment Type: Full-time A global leader in financial services training, delivering learning solutions for professionals and organizations. Th...
More Details -
-
New Yesterday
Segment Marketing Manager
-
Farringdon
Segment Marketing Manager - Financial Services or Professional Services. Responsibilities: Develop a strong understanding of financial services or professional services, including customer needs, market trends, and regulatory developments. Work closely with cross-functional teams-including Sales, Product, and Enablement-to develop...
More Details -
-
New Yesterday
Marketing Manager - Partner Events, FT Live (7-month FTC)
-
London
The Financial Times is looking for a Marketing Manager – Partner Events. You will be responsible for the delivery of marketing campaigns for customized client-partnered events that span multiple sectors and geographies. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
More Details -
-
New Yesterday
Marketing Manager – Product (FTC)
-
London
OMG UK is seeking a Marketing Manager - Product to drive the internal and external adoption of key digital, data and technology products. You’ll be responsible for developing and executing go-to-market strategies, elevating product narratives, and ensuring our clients and agency teams understand and embrace the value of our proprietary...
More Details -
-
New Yesterday
Senior Manager, Marketing Analytics
-
London
Skyscanner is looking for a Senior Manager for Marketing Analytics. You will lead a team of high-performing analysts and partner closely with our Performance Marketing, Brand Advertising, PR & Social teams to profitably grow Brand awareness and drive user acquisition. Leveraging tools such as Geo testing, incrementality testing, causal...
More Details -
