OverviewUCAS is at the heart of connecting people to higher education. UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers. We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.About The RoleThis post holder takes responsibility for leading on the marketing for one of UCAS key audiences (students, parents, teachers, providers, employers, industry/commercial). From building the audience to supporting them on their journey with UCAS you will work to support key milestones in the cycle, launch new products and drive traffic to the UCAS estate. This means you work with a cross-functional team across Content, Sales, Product, Operations and more, taking responsibility for the audience marketing strategy from beginning to end. Key accountabilities

Work closely with events, content, operations and sales teams to drive value for customers by establishing engagement and growth strategies. Develop a well-structured customer acquisition and retention strategy to continually optimise engagement. Project manage both on- and offline marketing campaigns, specifically relating to acquisition and lead generation activity, that actively supports project targets. Define and lead the development of the UCAS B2C brand/product story and proposition, and bring it to life through engaging and creative content. Manage the development of all marketing activity through the creative and design teams, acting as the primary liaison with internal clients and external agencies as required.

Skills, qualifications, and experience

Educated to degree level or equivalent in a Marketing discipline or able to demonstrate an equivalent level of work experience. Significant experience in either B2B or B2C marketing, with an in-depth understanding of the education or youth market segment. Extensive digital campaign management and measurement experience. Knowledge of aligning content and marketing activity. Ability to manage multiple projects under tight deadlines in a fast-paced environment. Powerful and persuasive communicator who can influence internal and external stakeholders. Proven track record of results delivery and excellent project management skills. Experience in building and nurturing internal and external relationships. Demonstrable experience of leading or managing a team. Ability to think creatively while also implementing outcomes.

Package

Up to £40,000 Purpose-driven work in a charity-led organisation connecting people to education and opportunity Internal training, mentoring, and access to industry-recognised certifications through our development academies Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave Everyday wellbeing support through Perkbox, offering discounts and wellness tools Onsite facilities including a subsidised gym, café, and free parking at our Cheltenham office Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders Recognition and reward through our quarterly employee scheme and an ex-gratia bonus for going above and beyond

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. If you are interested in this vacancy, but don't necessarily meet every single point on the job description, please still apply. If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via careers@ucas.ac.uk Referrals increase your chances of interviewing at UCAS. Get notified about new Marketing Manager jobs in Gloucester, England, United Kingdom. #J-18808-Ljbffr