Overview

Marketing Manager (Remote) – Position located in the United Kingdom. This role focuses on the promotion and positioning of the KnowBe4 brand.

About KnowBe4

KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.

Fortune has ranked KnowBe4 as a best place to work for women, for millennials, and in technology for four years in a row. We have been certified as a Great Place To Work in 8 countries, and have earned numerous other awards, including Glassdoor\'s Best Places To Work. Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves.

Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.

Responsibilities

• Develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies
• Forge strong relationships with Sales to establish SLAs and initiatives to support customer acquisition
• Manage the setup of all lead generation campaigns
• Create and send email campaigns with calls to action, in compliance with applicable data protection laws
• Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
• Drive strategy and planning through the analysis of historic performance, past engagement and interactions, understanding KPIs and implementing best practices
• Predict, forecast and track outcomes of campaigns and conversion activities in a manner that allows for meaningful analyses
• Measure campaign results and optimize the lead nurture tracks to increase conversions
• Measure and optimize lead generation marketing using dashboards, CRM and marketing analytics reports
• Research and test new marketing lead campaigns with existing and new media vendors to expand reach, lower cost per lead and improve lead quality in coordination with KB4 HQ
• Craft landing pages and lead generation forms for content distribution through relevant programs
• Stay up to date with digital marketing trends and potential new channels and strategies
• Support the management of Search Engine Optimisation (SEO), including organic performance and goal setting based on site impression, CTR, traffic and conversions
• Stay up to date with changes in SEO and major search engines
• Support management and setup of paid search campaigns (PPC)
• Liaise with the US to create shareable content for specific networks and social media
• Collaborate with content marketing and blog contributors to create high quality content and webinars around relevant terms
• Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
• Support event selection and management and ensure messaging consistency, event attendance and best practices
• Manage administrative tasks, including budget management and updating, submitting purchase requests, tracking purchase orders, and managing lead lists

Minimum Qualifications

• MA or Degree in Marketing or business-related subjects
• CIM Certification/Diploma (not essential but an asset)
• Competence in using digital marketing tools
• A willingness to learn new methods and technology
• Minimum 3 years in marketing management experience
• Experience with Google Workspace
• Prior experience with marketing automation systems such as HubSpot or similar
• Prior experience with Salesforce or other CRM software a plus
• Infectious positive, can-do attitude
• Strong verbal and written communications
• Excellent time management and organization skills

Benefits

We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, certification completion bonuses, and a relaxed dress code — all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.

Note: An applicant assessment and background check may be part of your hiring procedure.

Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic protected under applicable law. If you require reasonable accommodation in completing this application, interviewing, or any pre-employment testing, please visit www.knowbe4.com/careers/request-accommodation.

No recruitment agencies, please.