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Senior Recruiter -Providing Bespoke Internal and External Recruitment Solutions Across UK Health & Social Care Industry

Description

Job Title - Marketing Manager (Product & GTM) Roda BI

Location - Preston (On-site Only)

Salary - £40,000–£50,000 + Benefits + Performance Bonus

Contract Type - Full-time, permanent

Reports to - Head of Marketing

About Delphi Care Solutions & Roda BI

Delphi Care Solutions is a specialist regulatory compliance consultancy for care and education. Roda BI is our new SaaS analytics + AI product that turns operational/clinical data into proactive insights, early-warning signals, and evidence for improvement across the care sector.

This is not a corporate comfort-zone role, it’s a startup-style build-and-scale opportunity where you’ll combine traditional marketing fundamentals with modern AI-driven techniques to launch and grow a product that matters.

The Role

We’re hiring a hands-on, entrepreneurial Marketing Manager to take charge of Roda BI’s go-to-market strategy, launches, and growth engine.

You’ll bring solid foundations in brand, positioning, and demand generation while also being a super-user of AI tools to automate, optimise, and scale campaigns.

We’re looking for someone who:

• Thrives in a fast-moving, ambiguous startup environment,
• Leads by example (happy to roll up sleeves and execute as well as strategise),
• Adapts to rapid change with resilience and is a self-starter.
• Can turn complex product value into stories, campaigns, and revenue.

Key Responsibilities

Product Marketing & GTM

• Own positioning, messaging, and narrative for Roda BI across care-sector personas.
• Plan and execute tiered launches (Major/Minor/Growth) end-to-end.
• Convert customer insights into benefits-driven campaigns and roadmaps.
• Competitive intelligence & win/loss: maintain battlecards and sales insights.
• Build and deliver sales enablement kits (decks, one-pagers, ROI calculators, battlecards, interactive guides).

Demand Gen & Digital Growth

• Design and run demand programs across LinkedIn, paid search, content, SEO, webinars, partnerships.
• Implement AI-powered marketing automation (HubSpot + AI copy, image/video gen, predictive analytics) for lead scoring, nurturing, segmentation, and campaign optimisation.
• Use AI tools to test, personalise, and scale content across multiple channels while measuring impact on pipeline, CAC, and ROI.
• Run ABM programs for priority accounts and partner closely with Sales to accelerate deals.

Traditional Marketing Foundations

• Brand ownership: consistent voice, identity, and campaigns across all touchpoints.
• Content marketing: high-quality case studies, whitepapers, ROI stories.
• Events & community: webinars, roundtables, and sector events that build credibility.
• Manage external agencies/freelancers to extend delivery capacity.

Analytics & Reporting

• Operate an AI-enabled, data-driven marketing stack for automation, attribution, experimentation.
• Report weekly/monthly/quarterly on pipeline £, MQL/SQL/SQO, CAC, LTV/CAC, funnel conversion, launch adoption.
• Own the marketing budget and deliver strong ROI.

Role Requirements

• 5+ years in B2B SaaS/software marketing with proven GTM & product-launch ownership.
• Track record of pipeline contribution, customer acquisition, and retention.
• Deep understanding of traditional marketing channels (brand, content, events, PR, SEO/SEM).
• Proven expertise in AI marketing tools.
• Comfortable with rapid change, lean resources, and startup execution.
• Strong communication/storytelling skills with both technical and business audiences.
• Stakeholder management: can influence up, down, and sideways with confidence.
• Ownership of Roda BI’s GTM function and the chance to build playbooks from scratch.
• A startup-style environment with direct access to Product and Leadership.
• Supportive culture that values innovation, creativity, and results.
• Performance-related bonus scheme.