Job Title - Marketing Manager (Product & GTM) Roda BI 

Location -Nottingham / Preston / Stevenage (hybrid; 2–3 days on-site preferred) 
Salary - £40,000–£50,000 + Benefits + Performance Bonus 
Contract Type - Full-time, permanent 
Reports to - Head of Marketing  

About Delphi Care Solutions & Roda BI 

Delphi Care Solutions is a specialist regulatory compliance consultancy for care and education. Roda BI is our new SaaS analytics + AI product that turns operational/clinical data into proactive insights, early-warning signals, and evidence for improvement across the care sector. 

This is not a corporate comfort-zone role, it’s a startup-style build-and-scale opportunity where you’ll combine traditional marketing fundamentals with modern AI-driven techniques to launch and grow a product that matters. 

The Role  

We’re hiring a hands-on, entrepreneurial Marketing Manager to take charge of Roda BI’s go-to-market strategy, launches, and growth engine. 

You’ll bring solid foundations in brand, positioning, and demand generation while also being a super-user of AI tools to automate, optimise, and scale campaigns. 

We’re looking for someone who: 

• Thrives in a fast-moving, ambiguous startup environment, 

• Leads by example (happy to roll up sleeves and execute as well as strategise), 

• Adapts to rapid change with resilience and is a self-starter. 

• Can turn complex product value into stories, campaigns, and revenue. 

Key Responsibilities

Product Marketing & GTM 

• Own positioning, messaging, and narrative for Roda BI across care-sector personas. 

• Plan and execute tiered launches (Major/Minor/Growth) end-to-end. 

• Convert customer insights into benefits-driven campaigns and roadmaps. 

• Competitive intelligence & win/loss: maintain battlecards and sales insights. 

• Build and deliver sales enablement kits (decks, one-pagers, ROI calculators, battlecards, interactive guides). 

 Demand Gen & Digital Growth 

• Design and run demand programs across LinkedIn, paid search, content, SEO, webinars, partnerships. 

• Implement AI-powered marketing automation (HubSpot + AI copy, image/video gen, predictive analytics) for lead scoring, nurturing, segmentation, and campaign optimisation. 

• Use AI tools to test, personalise, and scale content across multiple channels while measuring impact on pipeline, CAC, and ROI.  

• Run ABM programs for priority accounts and partner closely with Sales to accelerate deals. 

Traditional Marketing Foundations 

• Brand ownership: consistent voice, identity, and campaigns across all touchpoints. 

• Content marketing: high-quality case studies, whitepapers, ROI stories. 

• Events & community: webinars, roundtables, and sector events that build credibility. 

• Manage external agencies/freelancers to extend delivery capacity. 

Analytics & Reporting 

• Operate an AI-enabled, data-driven marketing stack for automation, attribution, experimentation. 

• Report weekly/monthly/quarterly on pipeline £, MQL/SQL/SQO, CAC, LTV/CAC, funnel conversion, launch adoption. 

• Own the marketing budget and deliver strong ROI. 

Requirements

What You’ll Need To Have:

• 5+ years in B2B SaaS/software marketing with proven GTM & product-launch ownership. 

• Track record of pipeline contribution, customer acquisition, and retention. 

• Deep understanding of traditional marketing channels (brand, content, events, PR, SEO/SEM). 

• Proven expertise in AI marketing tools. 

• Comfortable with rapid change, lean resources, and startup execution.  

• Strong communication/storytelling skills with both technical and business audiences. 

• Stakeholder management: can influence up, down, and sideways with confidence. 

Benefits

What We Offer 

• 25 days holiday + bank holidays, pension. 

• Ownership of Roda BI’s GTM function and the chance to build playbooks from scratch. 

• A startup-style environment with direct access to Product and Leadership. 

• Supportive culture that values innovation, creativity, and results. 

• Performance-related bonus scheme.