Overview

Join to apply for the Marketing Manager, Premier Customer Engagement (12 months) role at NatWest Group. Our people work differently depending on their jobs and needs. From hybrid working to flexible hours, we have plenty of options that help our people to thrive. This role is based in the United Kingdom and all normal working days must be carried out in the United Kingdom.

Responsibilities

• This is a valuable development opportunity which will give you the chance to use and improve your creativity and communication skills.
• You’ll be leading the development of customer marketing and communications activity to support our Marketing strategy.
• Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and great visibility for you and your work.
• We're offering this role for a period of 12 months.

What you'll do

• As a Customer Engagement Marketing Manager, you’ll be developing and delivering marketing strategies and briefs that support the priorities of our business. You’ll have the opportunity to contribute to the overall planning process across the Marketing team, and build strong relationships with a variety of key stakeholders across the Marketing function and wider business.
• Delivering the end to end onboarding and engagement strategy for customer communications for Premier.
• Delivering against the brief, at all stages of the campaign.
• Distributing and managing the sign off on all campaigns.
• Managing and tracking marketing campaign budgets, ensuring targets are reached and spend is tracked accurately.
• Leveraging our strategic partnerships to ensure that our activity, such as brief development, marketing planning and delivery management, reflects leading thinking and best practices.

Qualifications and Skills

• Experience of a successful background in marketing, with experience of delivering the end to end engagement strategy and cross-channel customer communications.
• Ability to understand and use data and insight to identify customer needs, build target audiences, generate a messaging matrix, tracking, reporting and optimisation.
• Fresh thinking and creativity, with knowledge of marketing strategies, models and practices.
• Experience of working with creative agencies.
• Experience working with Data & Analytics and Martech teams.
• Budget management experience.
• Excellent attention to detail.
• Good communication and presentation skills.
• Networking and influencing skills with the ability to manage multiple stakeholders.

Job details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Banking

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