OverviewInforma Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We combine prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.RoleIn this role you will be based in our 180 Strand, London office.ResponsibilitiesCome up with top‑of‑funnel tactics and content ideas to attract new audience prospects and engage with our brands.Develop, in consultation with stakeholders, integrated audience marketing campaign strategies and activity plans that use channels effectively for different personas and achieve commercial objectives.Drive prospects to our event websites and through the buying cycle from awareness to ticket purchase, as well as free visitor sign‑ups.Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes.Work as part of a cross‑functional team to deliver successful in‑person and virtual events.Foster a test‑and‑learn mindset, constantly analysing and optimising campaigns.QualificationsA self‑starter mindset with the confidence to take the initiative.Strong collaboration and communication skills.Creative flair to produce campaigns that go beyond the ordinary.An eye for detail.Marketing experience across search, display, social and email channels.Excellent campaign management experience.Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey.A customer‑first mindset – and an interest in the tech sector.BenefitsGreat community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.Broader impact: take up to four days per year to volunteer, with charity match funding available too.Career opportunity: bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning, with internal job moves encouraged.Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.A flexible range of personal benefits to choose from, plus company‑funded private medical cover.A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.Recognition for great work, with global awards and kudos programmes.Additional InformationWe believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. #J-18808-Ljbffr