Overview

High growth media events business seeks a Marketing Manager to join their rapidly expanding legal events business. The client is a major disruptor in the legal events market, curating large-scale, industry-leading must-attend legal and tech-focused exhibitions and conferences. This role is Hybrid, based in London.

Due to rapid growth, the Marketing Manager will undertake key marketing responsibilities across the business, planning, organising and executing innovative campaigns across a mix of integrated solutions including email campaigns, partnerships and social media.

Responsibilities

• Plan and deliver cross-channel digital marketing campaigns.
• Assist with the design, production and distribution of promotional materials for the portfolio.
• Write and proof copy for marketing platforms and materials including websites, social media, emails and brochures.
• Utilise digital channels and technologies to enhance the online presence of the business.
• Manage and segment data, identify gaps, develop new data sources and implement a data build plan.
• Continuously analyse and evaluate marketing campaigns to improve performance.

Requirements / Qualifications

• 3+ years in event marketing (conferences and/or exhibitions).
• Solid understanding of the digital media landscape.
• Strategic mindset with the ability to learn new tools and software quickly and independently.
• Strong experience in insight development and audience segmentation.
• Literate and numerate with excellent verbal and written English.
• Proficient in Microsoft Office programs.
• Experience using a CRM system (e.g., Pardot or Salesforce).
• Experience using a website CMS.
• In-depth knowledge of marketing performance metrics.

Location

London — Hybrid working arrangement.