Marketing Manager (JR102380)

New Today

Overview At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences. If you share our values and want to be part of a successful, dynamic, and creative global business, we want to hear from you. The Opportunity: An opportunity has arisen for a highly motivated Marketing/Product Manager to join EnergyNet's marketing team, working four days in the office Monday to Thursday and from home on Friday. Attitude, attitude, attitude. The successful candidate will be responsible for planning and implementing exceptional global marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard. EnergyNet is not a traditional conference business; it is not easy, so attitude, resilience and the ability to work with a team that is strategizing the business as we go along is crucial. About EnergyNet EnergyNet is a multi award-winning producer of investment conferences for Africa's energy sector. Best known for the Africa Energy Forum, EnergyNet also produces region-specific investment meetings focusing on the power generation potential of some of the world's most exciting emerging markets. Recent event locations include Nairobi, Barcelona, Miami, Cape Town, Brussels, Washington, and Arusha. The EnergyNet team consists of around 20 people who are all passionate about the work we do in a supportive and collaborative environment. Purpose The successful candidate will be responsible for creating a streamlined communication strategy by focusing on key messaging, content management and audience targeting to build a community through partnerships and relationships, playing as an influencer for the content website, summits and energy sector, using both online offerings and in-person events. Key Responsibilities
Working with the MD, Senior Marketing Manager, and the wider Marketing team to write marketing strategy in line with the latest marketing trends and taking the lead to execute that strategy. Assisting with the design, production and distribution of all promotional materials relating to the portfolio. Planning and delivering cross-channel digital marketing campaigns in line with project objectives. Writing and proofreading copy for marketing platforms and materials including websites, social media, emails and brochures. Designing, maintaining, and updating the events website. Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan. Continuous analysis and evaluation of marketing campaigns to improve performance. Leading PR activity, researching material for press releases, and building relationships with relevant press and partners. Building and managing relationships with external suppliers and negotiating prices. Working with key media and marketing partners to secure valuable external promotions for the conferences.
Requirements Knowledge, Skills & Behaviours:
Previous relevant proven experience is a must with a solid understanding of the digital media landscape. Solid understanding of building and maintaining online communities is a must. Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media. Ability to write and execute strong marketing strategy in line with latest developments and trends. Excellent knowledge of best practice across email, social media, paid media, landing pages and websites. Strong experience in areas including insight development and audience segmentation. Experience using a CRM system such as Cvent, Pardot or Salesforce. Experience using a website CMS. In-depth knowledge of marketing performance metrics with the ability to interpret data trends and gaps, providing analysis and recommendations. Familiarity with data privacy regulations such as GDPR and PECR.
Desirable Qualities & Experience
Resilient, motivated and a starter/finisher, with a keen eye for detail. Easily adaptable to changing markets and situations; flexibility to adapt marketing strategy to a startup portfolio as it learns and evolves. Enthusiastic and confident with a creative and imaginative problem-solving approach to tasks. Positive attitude and passion for delivering results-driven campaigns with a diligent and thorough approach to projects. Excellent communicator with strong verbal and written skills that can translate complex data/technology for a range of stakeholders. Must be able to travel for events when needed. French speaking is desirable but not essential. An interest in Africa's energy and infrastructure sector and youth employment, and a strong willingness to learn.
About Clarion Events Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. Clarion Events embraces diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term to build successful, resilient businesses. Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is to ensure every one of our products is a market leader in customer satisfaction and delight. Benefits
25 days' holiday plus bank holidays End of year wellbeing shutdown (closed for the last week of the year) Celebration day off (e.g. birthday, Diwali, Eid, etc) Summer Hours in August (3pm finish on Fridays) Giving Our World (HOW) Days - one paid day per quarter to carry out charity work Pension Scheme Private Medical Insurance Health Cash Plan Wellbeing Library Mentoring Programme Subsidised Café Season Ticket Loan Cycle to Work Schemes Free on-site gym and shower facilities Free eyesight tests Free flu vaccination on site
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Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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