Marketing Manager - Fundraising Campaigns
New Yesterday
OverviewMarketing Manager – Fundraising Campaigns for Cancer Research UK (CRUK).Salary: £39,000 - £45,000 per annumReports to: Senior Marketing Manager - Fundraising CampaignsDepartment: Marketing, Fundraising and EngagementLocation: Stratford, London w/ high-flex (1 – 2 days per week in the office)Employment type: 12 month fixed-term contract / Internal SecondmentWorking hours: 35 hours per week (we are open to compressed hours in this role)Closing date: Wednesday 1 October 2025, 23:55Eligibility: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.At Cancer Research UK, we exist to beat cancer. We are looking for someone who shares our vision to join and help deliver a product marketing strategy for an exciting portfolio of Social Fundraising Campaigns, Stand Up To Cancer, and DIY fundraising. You will support the Senior Manager to develop the product marketing strategy, plan, and budget, and manage the delivery of the product marketing plan to time and budget.
Responsibilities
Supporting the Senior Manager to translate the Fundraising & Marketing operating plan and budget into a product marketing plan and budget
Defining and developing audiences and product offerings to activate as part of the marketing plan and managing cross-channel integrated briefs
Managing the planning, set-up, delivery and analysis of integrated multi-channel campaigns that meet and exceed KPIs
Managing content and creative production, testing and optimisation, ensuring assets align with Brand messaging and communications themes
Motivating Executives and matrix managing specialist Digital Marketing & Delivery teams to deliver activity across channels
Collaborating with teams across Audience & Product Marketing to identify strategic marketing opportunities and ensure holistic supporter journeys
Working with digital and data experts to improve communications and engage our audiences
Continuous testing and analysis of campaigns, spotting opportunities to optimise ongoing activity and recommending improvements for future campaigns
Working with the Insight team and Senior Marketing Performance Manager to drive development of the marketing strategy and feed learnings into planning
Qualifications / What skills are we looking for?
Significant experience translating marketing strategy into tactical delivery plans by channel, audience and budget
Significant experience overseeing the delivery of paid marketing campaigns
Significant experience planning and delivering multi-channel campaigns that meet campaign KPIs
Strong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns
Experience managing and motivating agencies to drive value
Line and matrix management experience with leadership skills and the ability to manage competing priorities
Data-driven with understanding of UX principles and ability to interpret results and optimise
Experience developing effective campaign assets for use across channels
Excellent project management including resource and risk management
Strong Microsoft Office skills, including Excel and PowerPoint
What will I gain?
We offer a generous benefits package, opportunities for career and personal development, and tools and processes to enable you to do your job well. Benefits include a substantial retirement plan, flexible leave, discounts on travel and technology, gym membership, and more. We support flexible working and offer a culture that recognises life outside of work.
How do I apply?
We operate an anonymised shortlisting process in line with equality, diversity and inclusion. CVs are required for all applications; however we will only view them after an interview invitation. Please complete the work history section of the online application form to aid quick, fair assessment.
Our vision is to create a charity where everyone belongs and participates in our work. We encourage applications from people of all backgrounds and cultures, particularly from ethnic minority backgrounds who are under-represented. If you have concerns or require adjustments during the application process, please contact recruitment@cancer.org.uk or 020 3469 8400 as soon as possible.
We cannot recruit anyone under 18 due to health and safeguarding considerations.
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- Location:
- Stratford-Upon-Avon, England, United Kingdom
- Job Type:
- FullTime
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