Marketing Manager (FENTY)
New Today
OverviewPosition: Marketing ManagerDepartment: MarketingLocation: LondonReports to: Senior Marketing ManagerPurpose of the role: We are seeking a highly organized and detail-oriented Marketing Manager to support the Senior Marketing Manager lead the strategy and execution of 360° marketing campaigns across Fenty Beauty, Fenty Skin, Fenty Fragrance and Fenty Hair. This role will be responsible for driving brand visibility, retailer strategies, and budget management, while ensuring alignment with global objectives. The ideal candidate will bring strong cross-functional collaboration skills, a deep understanding of UK beauty retail, and the ability to manage multiple projects simultaneously. Management experience is preferred as this role will line-manage, mentor and develop the Marketing Coordinator.
Job Responsibilities
Main Responsibilities
Campaign Management: Plan and implement 360° campaigns for new and core products across key retailers.
Campaign Management: Define campaign KPIs, budgets, creative development, and manage execution across paid social, OOH, in-store events, trade marketing, and retailer activations.
Campaign Management: Develop and deliver campaign launch decks and retailer strategy presentations.
Retailer & Global Strategy Alignment: Localize and implement global brand strategies across UK retailers.
Retailer & Global Strategy Alignment: Own and maintain retailer-specific strategy decks, ensuring consistency with global positioning while tailoring to local market needs.
Retailer & Global Strategy Alignment: Manage NPD pricing for Fenty Beauty and support annual price evaluations.
Retailer Focus – Boots: Develop annual budget and campaign spend plans, tracking performance and flagging risks or opportunities.
Retailer Focus – Boots: Collaborate with Boots to optimize performance and challenge plans.
Retailer Focus – Boots: Build and oversee the “Always-On” paid social plan, ensuring integration with PR influencer activity and sales promotions.
Retailer Focus – Boots: Create Criteo strategies to maximize brand visibility and SKU conversion.
Retailer Focus – Sephora: Design brand packages that align with NPD, exclusives, and core priorities.
Retailer Focus – Sephora: Oversee joint business plans developed by commercial teams, including beauty bags, GWPs, and sampling activations.
Budget & Forecasting: Keep the brand marketing budget up to date, identifying risks and opportunities.
Budget & Forecasting: Collaborate with commercial teams to build investment opportunities by retailer.
Budget & Forecasting: Conduct forecasting analysis for NPD launches, sampling, and gifting.
Budget & Forecasting: Manage the sampling tool, monthly updates and flagging discrepancies/overspend.
Cross-Functional Collaboration: Partner with PR, Education, and Sales teams to ensure alignment on forecasts, social plans, and in-store execution.
Cross-Functional Collaboration: Work closely with global brand teams to adapt strategies for local market execution.
Cross-Functional Collaboration: Develop cohesive sampling and NSG plans in partnership with commercial teams.
Profile
Person specification: 5+ years of relevant experience; beauty industry/brand experience strongly preferred. Strong organisational and time management skills; proven experience in launching/managing a marketing plan in a retail business. Ability to cultivate strong partnerships across cross-functional teams. Experience managing a direct report is preferred. Proficient in all Microsoft Office applications (Excel, Word, PowerPoint).
Additional Information
About KENDO: Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler. A play on the words “can do”, Kendo has become the hub of creativity and next-generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Kendo is owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. Through original development, collaborations and acquisitions, the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, and great retail and direct-to-consumer partnerships.
The Kendo house of brands currently includes Fenty Beauty, Fenty Skin, Fenty Hair, Fenty Fragrance and Ole Henriksen.
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- Location:
- City Of London, England, United Kingdom
- Job Type:
- FullTime
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