OverviewMarketing Manager – EventsSalary: £45,000–£60,000 + Bonus + Excellent BenefitsWorking: HybridLocation: LondonLeading media events business seeks a highly talented Events Marketing Manager to lead across their flagship expo portfolio of cutting-edge events. Their portfolio includes a number of large-scale expositions held globally, ranging in size from a few thousand upwards.RoleThis role is to manage and implement the smooth and timely execution of marketing campaigns that create awareness of their events, generate visitor registrations, and generate leads for the sales team.Activities include building databases, setting up email campaigns, scheduling social media posts, negotiating partnerships, building websites, creating campaign performance reports and more.Campaign planning, execution, and analysisSetting up email campaigns, planning social posts, reviewing performance to optimise campaignsNegotiating partnerships and relationship building with associations and mediaBudget management and cost-effective campaign planning to hit targetsData research and building, utilising their database and AI platforms to reach their target marketsProject management, sometimes including effective task management of a Marketing ExecutiveWorking closely with their Performance Marketing Manager to deliver visitor registrations through digital advertising campaignsBecoming fully immersed in their CRM, AI and marketing automation systems, plus becoming an expert on Facebook, Google, and LinkedIn advertisingProfile Required3 years of B2B exhibition or event marketing experienceA strong grasp of email marketing, digital advertising, and CRM platformsProven success in driving attendance to large-scale events (5,000+ attendees)Ideally educated to degree levelUnderstanding of cost control and cost managementCreative: looking for solutions, writing great copy, and briefing designers, team members and suppliersAnalytical; be obsessive about data, understand segmentation, and be able to analyse campaign performance to make data-informed decisions quicklyCopy writing that sells, understands the role of different media and channels, and can bring their own expertiseLipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs.Our clients range from small startup companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge. #J-18808-Ljbffr