Marketing Manager – Events £45,000 – £60,000 + Bonus + Excellent Benefits Hybrid Working – London Leading media events business seeks highly talented Events Marketing Manager to lead across their flagship expo portfolio of cutting-edge events. Their leading events portfolio includes a number of large-scale expos held globally, ranging in size from a few thousand upwards. Responsibilities

Campaign planning, execution, and analysis Setting up email campaigns, planning social posts, reviewing performance to optimise campaigns Negotiating partnerships and relationship building with associations and media Budget management and cost-effective campaign planning to hit targets Data research and building, utilising their database and AI platforms to reach their target markets Project management, sometimes including effective task management of a Marketing Executive Working closely with their Performance Marketing Manager to deliver visitor registrations through digital advertising campaigns Becoming fully immersed in their CRM, AI and marketing automation systems, plus becoming an expert on Facebook, Google, and LinkedIn advertising

Qualifications

3 years of B2B exhibition or event marketing experience A strong grasp of email marketing, digital advertising, and CRM platforms Proven success in driving attendance to large-scale events (5,000+ attendees) Ideally educated to degree level Understanding of cost control and cost management Creative: looking for solutions, writing great copy, and briefing designers, team members and suppliers Analytical; be obsessive about data, understand segmentation, and be able to analyse campaign performance to make data-informed decisions quickly Copy writing that sells, understands the role of different media and channels, and can bring their own expertise

Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. #J-18808-Ljbffr