OverviewMarketing Manager – Events (Industries Portfolio) role based in our 240 Blackfriars office. We’re looking for a hands-on, commercially minded Marketing Manager – Events to support planning and execution of marketing campaigns that drive audience acquisition, delegate conversions, and event revenue. You’ll report to the Senior Marketing Manager – Events and help execute campaign strategies, optimise touchpoints, and convert leads into paying attendees.This is a fast-paced role suitable for someone who can manage multiple campaigns at once and see their work translate into commercial results.Key ResponsibilitiesCampaign Execution: Deliver multi-channel campaigns to drive delegate registration and event attendance across email, paid social, content syndication, web, and more.Audience Targeting: Build and refine audience lists, segments and personas to ensure the right messaging reaches the right people.Conversion-Focused Messaging: Write and deploy persuasive copy for emails, landing pages, and other touchpoints that encourage action.Performance Monitoring: Track and report on campaign performance, identifying optimisation opportunities across channels and tactics.Sales Enablement: Support the commercial team with sales collateral, talking points, and lead intelligence to help convert interest into sales.Content Repurposing: Work with internal teams to repurpose event content into promotional assets that build credibility and urgency.Stakeholder Management: Liaise with design, digital, and external partners to ensure assets are delivered to spec and on time.Media Partner Management: Build and maintain relationships with key media partners, securing contra deals, listings, and content placements to expand reach and drive high-quality leads.Social Media Management: Plan, schedule and publish organic and paid social content to promote events, engage target audiences, and drive conversions; monitor performance and feed insights into campaign optimisation.QualificationsWhat We’re Looking ForExperience in B2B marketing, ideally with events, conferences or lead generation.Proven ability to manage and deliver multi-channel marketing campaigns.Strong writing skills with persuasive, conversion-oriented copy.Comfortable using CRM and email platforms (e.g. Eloqua, Salesforce, HubSpot, Marketo, etc.).Highly organized, detail-oriented, and able to manage multiple priorities.Results-focused mindset with a proactive approach to testing, learning, and iterating.DesirableKnowledge of paid media platforms (LinkedIn Ads, Google Ads).Experience in a commercial, target-driven marketing team.Familiarity with web CMS platforms and basic SEO principles.Additional InformationWe believe great things happen when people connect face-to-face. We work in-person with each other or with customers and partners three days a week or more. When you’re not in an office or at events, you have the flexibility to work from home or remotely.We’re committed to life at Informa being rewarding, supportive and enjoyable. Our benefits include:Great community: welcoming culture with social events, Walk the World charity day, and D&I networksBroader impact: up to four volunteering days per year with charity match fundingCareer opportunity: bespoke training, mentoring platforms, and access to thousands of courses; internal moves encouragedTime off: 25 days annual leave (27 after two years), birthday leave, and flexible work locationsPersonal benefits and company-funded private medical coverShareMatch: become an Informa shareholder with free matching sharesWellbeing support via EAP, mental health resources, and health appsRecognition programs and global collaboration opportunitiesInforma is an Equal Opportunities Employer. We base decisions on qualifications and merit and do not discriminate on protected characteristics. See our website for full information.See how Informa handles your personal data when you apply for a job here. If you require reasonable adjustments or accommodations in the hiring process or role, please inform the Talent Acquisition Partner for the role. #J-18808-Ljbffr