Overview

Job Title: Marketing Manager Events - Bridge2Food/BusinessGreen

Location: London (Covent Garden), United Kingdom
Type Of Employment: Full-time/permanent – hybrid work pattern
Salary: Dependent on experience
Function: Marketing

An exciting role has opened at the Arc Network on our Sustainability and Food portfolio for two leading brands BusinessGreen and Bridge2Food. The Arc Network connects business communities wherever, whenever, and however, people need to come together to meet, network, learn, and grow their businesses. For more information go to www.arc-network.com. BusinessGreen is Europe’s leading source of dedicated news, analysis & insight for the green economy. Bridge2Food brings together the world’s most innovative alternative protein creators. Their mission is to achieve global food sustainability for future generations to come, without compromising on food experience.

The role will be focused on all aspects of marketing, including events, awards, paid memberships and commercial lead generation. The Marketing Manager will also be responsible for the overall brand position for both brands. They will work closely with the Managing Director, Senior Marketing Manager and cross-departments to deliver events including the flagship events Bridge2Food Europe, Bridge2Food North America and The UK Green Business Awards and Women in Green Business as well as growing their paid membership bases. You will need to be proactive, efficient, organised and target driven.

The role will suit an experienced marketer who is keen to put their marketing skills to the test and help grow a successful brand to its full potential. You’ll be joining a fun, supportive, and hardworking wider marketing team where ideas are welcome, creativity is encouraged, and support is given.

To be successful in this role you will need to have at least four years of experience within a marketing role, looking to take your next step up to the senior level. You will also have strong attention to detail and writing skills, as well as being used to working with key stakeholders.

What you will be doing

The key responsibilities for this role are:

• Managing the day-to-day marketing of Bridge2Food and BusinessGreen flagship events, awards and webinars across full marketing mix (email, social, PPC, display, telemarketing)
• Working with the Portfolio Senior Marketing Manager to increase brand awareness and paid members to the brands
• Working closely with membership sales on acquisition of new members and marketing campaigns to drive interest and awareness
• Scheduling and preparing content for community engagement platforms and meetings
• Driving MQL activity into the sales team and monitoring their progress via Salesforce and HubSpot
• Executing marketing plans, producing high quality, response-driven marketing campaigns that integrate online and offline marketing activities
• Managing the leads, and monitor the progress of the telesales support on events and awards campaigns
• Dealing with inbound sales enquiries for delegate and awards bookings
• Liaising with relevant departments internally to ensure effective marketing of events – sales, operations, editorial, design, customer services
• Ensuring content is current, accurate and relevant across our website and event collateral
• Managing social media networks including LinkedIn and Twitter; promoting the groups to ensure growth as well as managing content and PPC
• Closely monitor and report registrations versus target on all events, updating central sheets to ensure accurate financial reporting at group level
• Regular monitoring and reporting of marketing spend against budget

What we value

• Degree educated (or equivalent), preferably in a business/marketing related discipline
• Any experience of the Green Economy and Sustainability/Tech would be advantageous but not essential
• 4 years prior marketing events experience
• Organised and self-motivated with lots of energy and enthusiasm to hit and exceed targets
• Excellent attention to detail
• Excellent verbal and written communication skills
• Capable of multi-tasking and prioritising

We offer an excellent package including:

• 24 days holiday
• Matched pension contribution up to 6%
• Employee Life assurance - x4 of basic salary
• Employee assistance programme
• Employee discount scheme
• Employee referral scheme
• Exceptional career progression. We are ever-evolving, if you work hard and do well - with our help and support there are no limits to your speed of progress