Marketing Manager, EU Distributor Markets (maternity cover)
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Position Overview
Insulet is an innovative manufacturer of medical devices, and our goal is to help people with diabetes live with freedom. We are the developer and manufacturer of the Omnipod Insulin Management System, and our technology has already helped thousands of people living with diabetes. Insulet operates in Europe, Canada, Middle East and the US.
Reporting to the Senior Marketing Manager – EU Distributor Markets, this maternity cover Marketing Manager will be responsible for leading marketing programmes in a selection of EU distributor markets where Insulet does not have a direct presence in Europe. In conjunction with the Snr. Marketing Manager, the Marketing Manager will implement Insulet’s marketing strategies and distributor marketing plans in the territories. By working proactively and collaboratively with all stakeholders across the business, the Marketing Manager will maximise the potential of the Omnipod System across the region. They will refine best practice processes to ensure efficiencies and consistency in bringing new products and projects to the market.
Key skillset required for this position is effective influencing and collaboration with external distributor partners, driving engagement, buy‑in and adoption of key brand initiatives and growth objectives.
Responsibilities
Work with channel partners and central marketing function to anticipate market needs and understand key dynamics including clinical trends, care delivery and payment.
Build insights, knowledge and understanding of your Country/Region and local health care systems and market dynamics.
Formulate marketing and product strategies and initial and annual marketing plans with partner organizations and centralized marketing function.
Communicate customer, competitive landscape and market insights internally and develop partnership with channel partners and central marketing function to create customer‑oriented marketing plans.
Assess brand and develop commercial needs (margin, competitor advantage, positioning and value propositions).
Deliver overall brand management for the Country/Region, driving key brand performance metrics such as sales, awareness and equity.
Support development of digital marketing channels for health care professionals, patients and health care providers within channel partners.
Identify key opinion leaders and run programmes to deliver thought leadership for the brand and relationship development for Insulet.
Develop and deliver new evidence for the brand and strengthen existing ones for Distributor Markets.
Manage marketing budget to ensure spend‑and‑return on investment (RoI) is maximised.
Education / Experience
Bachelor’s Degree in Marketing/Business/Life Science.
Relevant experience in medical device, pharmaceutical marketing or sales/commercial function, also developing product and marketing strategy.
Experience in diabetes therapy is a bonus.
Required Skills / Competencies
Fluent in English; a second language would be advantageous.
Proven track record of driving acquisition through new and innovative marketing techniques.
Influencing skills – ability to influence third‑party organisations in the development of robust planning.
Ability to develop business cases for new programs, including demonstrating potential ROI.
Strong communication and collaboration skills; ability to build and maintain relationships with a diverse group of people across organisations.
Excellent organisational, PowerPoint, Excel and presentation skills; adept at adapting plans effectively for optimal impact across multiple geographies.
Marketing asset approval process and systems experience.
Passion and drive to support people with Type 1 diabetes to live life fully.
Desired
Medical device or pharmaceutical sales experience.
Experience working with distributor partners.
Understanding of EU Med Tech promotional guidelines for healthcare professionals and direct to consumer.
Travel
Approximately 40% travel across multiple European markets.
Based out of London office on a hybrid working basis.
Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform.
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