Overview

Mutual Society - Member-Owned Financial Service Provider - Specialist Public Sector Support.

Job title: Marketing Manager - Direct Mail Specialist

Location: Orpington (3 days per week in the office, hybrid working)

Contract: Permanent

Salary: £60,000 - £70,000 plus 20% performance-related bonus

Employer: The Scale Up Collective (recruiter). This company provides financial products and services to serving and retired police staff and their families.

Purpose of the role

The company is seeking a Marketing Manager to lead the planning and delivery of integrated marketing campaigns across channels, with a focus on direct mail as a core acquisition and engagement tool. The role balances day-to-day campaign delivery with embedding best practices in campaign planning, measurement and optimisation. You will report to the Membership Support Director and, on a day-to-day basis, manage a Marketing Executive, working with the wider leadership and marketing teams to oversee the end-to-end campaign lifecycle from strategy to execution.

Responsibilities

• Campaign Strategy and Planning: Lead the design, planning, and integration of campaigns across direct mail, digital (email, social, paid) and offline channels. Translate strategy into actionable campaign plans with objectives, timelines, and measures of success. Propose innovative approaches to improve campaign performance.
• Creative and Messaging: Work with agencies to develop high-quality creative assets and copy. Ensure brand consistency, tone of voice, and regulatory compliance. Own and manage direct mail campaigns with strong targeting, creative, and measurement. Oversee digital channels including email, paid social, and CRM activity (HubSpot). Coordinate postal campaigns, events, and member communications.
• Performance Measurement and Reporting: Establish and embed campaign measurement frameworks, dashboards, and reporting tools. Monitor, analyse, and optimise performance across all channels. Share insights to drive continuous improvement and ROI.
• Team Management and Collaboration: Line manage and develop the Marketing Executive. Set performance objectives and foster collaboration with marketing, agencies, and wider teams.
• Cross-Functional and External Collaboration: Coordinate with Membership Support, Operations and Finance to align campaigns with business priorities. Manage agency relationships and champion marketing activity within the organisation.

Skills and experience

• Direct Mail expertise with experience planning and delivering postal campaigns.
• Integrated marketing across multiple channels (digital and offline).
• Creative and messaging skills for diverse audiences.
• Campaign measurement and analytics: design and implement measurement frameworks, optimise campaigns, and report performance.
• CRM and marketing automation: experience with platforms like HubSpot for campaign management and segmentation.
• Team leadership: experience managing and developing team members.
• Stakeholder management: strong communication and cross-functional collaboration.
• Hands-on and strategic balance: able to execute campaigns while embedding best practices and driving transformation.

Behaviours

• Flexible, adaptable, and positive towards change.
• Analytical and problem-solving mindset.
• High initiative, energy, and ownership.
• Empathetic and supportive leadership style.
• Results-driven and resilient.

Salary and benefits

Salary: £60k - £70k plus 20% performance-related bonus

Equality and accessibility

We are an equal opportunity employer. We value inclusivity and diversity, truly believing it creates a better working world. We hire based on skills and potential, not solely on prior experience. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or disability. If you require accessibility support, please email or call us to discuss how we can assist you.

Additional roles and notes

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing