Marketing Manager – Classics & Essentials

Hyatt’s growing presence in the United Kingdom brings together a portfolio of distinctive brands. Each hotel offers a unique guest experience, united by Hyatt’s purpose of care and commitment to exceptional hospitality. Across the UK, our hotels are known not only for the service we deliver to guests, but for the welcoming, inclusive environments we create for colleagues - places where people are supported to thrive, grow their careers, and make a meaningful contribution every day.

We are seeking a pragmatic, strategic, and results-oriented Hotel Marketing Manager to lead marketing efforts across Rooms, MICE (Meetings, Incentives, Conferences, and Events), and Spa (where applicable) for our Classics or Essentials branded hotels. This role is ideal for a resourceful and commercially focused marketer who understands how to effectively connect with today’s value-driven and efficiency-minded travelers.

Working alongside the UK marketing, communications and digital cluster, which currently overseas six UK properties, this role will work closely with Sales, Revenue Management, and Corporate Marketing teams.  You will help ensure consistent brand expression, maximise digital performance, and deliver campaigns that drive tangible business impact - positioning the hotel as a trusted choice for business and leisure guests alike.

What you’ll do

• Develop and execute marketing strategies that align with Hyatt’s brand values while reflecting local demand and guest preferences.

• Manage and optimise the hotel’s digital presence (Hyatt.com, Google, OTAs, and third-party platforms), ensuring content and offers are accurate and engaging.

• Plan and deliver campaigns across Rooms, Spa, and MICE segments in collaboration with Sales, Revenue, and digital teams.

• Oversee content creation, photo/video shoots, and brand asset management to maintain consistent and high-quality representation.

• Monitor online reputation and coordinate timely, brand-aligned responses to guest feedback.

• Drive local engagement through partnerships, community activations, and event-related promotions.

• Provide branded materials to support hotel departments and contribute to employer branding initiatives.

• Report on marketing performance and booking trends, sharing insights and recommendations with hotel leadership.

• Work collaboratively with the wider UK marcomms team to deliver successful marketing campaigns across all aspects of the hotel including F&B.

About you

You are confident in managing digital platforms, creating engaging content, and analysing performance to optimise results. A collaborative team player, you work seamlessly with Sales, Revenue, and Operations to deliver impactful campaigns that support business goals. Organised and detail-oriented, you balance multiple projects while maintaining clarity, creativity, and strong brand representation across all touchpoints.

Just some of the benefits you will enjoy

• 12 complimentary nights a year across Hyatt Hotels worldwide

• Discounted hotel stays across Hyatt – not just for you, but also your family and friends from day one

• Free meals in our colleague restaurant

• 50% discount on food and beverages when dining as a guest at selected Hyatt Hotels

• Complimentary laundry for business attire

• Headspace membership and access to our Employee Assistance Programme

• Continuous learning and development opportunities with global progression potential

About Hyatt

Being part of Hyatt means always having space to be you. We are passionate about diversity, equity, and inclusion. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities.

Join a team that is making travel more human. Connected. Sustainable. Here, everyone’s role matters.

Opportunities are yours to shape. Your individuality is celebrated. At the heart of Hyatt is our shared belief that hospitality is more than just a job – it’s a career for people who care.

Next steps: Apply today for this Marketing Manager – Classics & Essentials role and start your journey with Hyatt Hotels.