Join apetito UK as a Marketing Manager - Care Homes, leading the marketing strategy in the care homes sector, driving acquisition and retention. The role requires a balance of strategic planning, campaign execution, and people management, with a clear focus on measurable results.The successful candidate will support apetito’s ambitious growth agenda, driving annual growth from £3m to £5m per year and contributing to the 5X growth ambition for Care Homes by 2030. apetito is the UK’s leading food supplier to the health and social care sectors, serving over 1,300 care homes, healthcare, and education settings.Key responsibilities include:Developing and delivering apetito’s marketing strategy for the care homes sectorDefining and monitoring KPIs, creating clear ROI and measurement plans for all activitiesDelivering structured campaigns to support lead generation and conversionDriving customer loyalty and brand advocacy across the care homes sectorLeading and developing the marketing team focused on care homesEssential experience includes:Proven experience in B2B marketing managementStrong strategic and commercial awareness, with experience in both acquisition and retentionDemonstrated success in CRM and marketing automation (HubSpot experience desirable)Excellent project management and organisational skillsConfident in stakeholder management and cross-functional collaborationBenefits include a competitive salary, 25 days holiday per year, plus bank holidays, and a discretionary annual bonus scheme. apetito is a family-owned business that takes great pride in being a company that makes a real difference, dedicated to creating outstanding meals and supporting British food and farming.apetito is an equal opportunities employer and welcomes applications from diverse candidates. The company is committed to making a real difference and building an inclusive workplace where everyone reaches their full potential. #J-18808-Ljbffr