Marketing Manager - Build to Rent
New Yesterday
Join to apply for the Marketing Manager - Build to Rent role at Berkeley Group Plc
Berkeley Living is a dedicated rental offering from the Berkeley Group, combining five decades of expertise in creating high-quality homes and communities with a forward-looking approach to modern living. Established to redefine the rental experience, Berkeley Living will deliver homes of exceptional design and craftsmanship, supported by an unwavering commitment to service, care, and attention to detail.
Department: Build to Rent
Location: Vauxhall, London
The role
We are looking for a motivated Marketing Manager to take responsibility for managing brand and marketing strategy across our BtR portfolio. You will work alongside external partners and the community teams to support community building and marketing campaign rollouts. You will play an integral role in the development of overall marketing planning and strategy across our portfolio. Reporting into Head of Operations and working on operational neighbourhoods and launching our BtR brand in various new locations.
Responsibilities
Lead on brand and marketing strategy for our new communities
Manage day-to-day marketing activities including platform management, campaigns, media partnerships, comms and projects from mobilisation to stabilisation against our business plan
Take ownership of marketing budgets and regularly track and report on spend
Manage and support on building launch activities when we launch a new community, working alongside the leasing and operation teams and PR agency to promote our community within the market
Maintain key marketing channels to ensure standards remain high and content is up to date and regularly refreshed
Create and maintain marketing assets such as photography, brochures, floorplans and video content
Coordinate with partners to scope, deliver campaigns (influencers, agencies, partner brands and media outlets)
Plan ahead and highlight project support needed such as design or content resources; brief key projects to in-house team and/or agencies
Regularly prepare presentations and present updates to internal and external stakeholders
Present key marketing updates to the senior team
Manage and support on key marketing and brand events (open days, community milestones)
Conduct regular competitor analysis and research of BtR and consumer brands
Represent the brand and attend external events and networking opportunities
Experience Required
Previous Marketing Manager or Senior Executive experience with the ability to lead BtR marketing strategy
Strong organisational skills with a track record of results-driven success
Ability to manage multiple projects, meet deadlines, and brief/coordinate support as needed
Team player with a proactive, can-do attitude and collaboration across projects
Experience creating and executing marketing plans to hit targets
Budget experience with reporting and cash flow management
Experience building presentations and presenting confidently to varied audiences
Attention to detail with strong time and project management
Outgoing and confident with a willingness to get involved
Problem solver who takes initiative and works proactively to progress projects
Professional communication style adaptable to different settings
Up-to-date with current brands and lifestyle trends
Ability to raise concerns and seek answers to ensure timely project progress
Agile mindset and ability to work to tight deadlines
Good grammar and experience in comms and copywriting
Strategic thinker with ability to respond to market trends and customer needs
Proven track record delivering high-quality marketing campaigns and reporting ROI
This role is based in Vauxhall, with site travel required
Why join us?
25 days annual leave, increasing with service to 33 days
Health and wellbeing benefits including Private Medical Insurance
Lifestyle benefits including access to an online discount platform
Berkeley Foundation volunteer day
Private pension plan
Group life assurance
The standard default full-time working hours in the office are 8am-5pm with core hours 9am-4pm.
Internal ApplicantsIf you’re an internal applicant, please inform your line manager of your intention to apply for this position.
London, England, United Kingdom
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- Location:
- London, England, United Kingdom
- Job Type:
- FullTime
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