Overview

Marketing Manager - Brand & Growth (Coworking Office Spaces) at Spacemade. This role focuses on building a meaningful brand and a powerful growth engine to drive both reputation and revenue.

Location: London EC1M 7AJ (Hybrid) – Office in Farringdon on Mondays & Thursdays, 2 days WFH. Base pay range: £45,000–£55,000 depending on experience.

Responsibilities

• Serve as a brand-to-growth connector: translate brand investment into lead quality and conversion, not just awareness.
• Plan and execute integrated campaigns balancing long-term brand equity with short-term commercial results.
• Hands-on CRM marketing (ideally HubSpot): segmentation, nurture flows, reporting, and driving enquiry quality.
• Operate with a commercial mindset: manage CPA, CPL, CVR and tie results to revenue growth.
• Lead and develop junior marketers; manage agencies and freelancers to deliver outputs.

• Your Focus
• Guard, grow and amplify the brand: convert Spacemade’s positioning (Meaningful Connections, hospitality-first, community storytelling) into campaigns and content that increase visibility and build brand equity.
• Feed the funnel: ensure top-of-funnel activity primes and nurtures the right audiences to maintain a healthy pipeline.
• Engineer growth: design campaigns that turn awareness into qualified demand, merging brand and performance into a measurable system.
• Own central MQL capture & nurture: improve website performance, SEO, and HubSpot CRM flows.
• Manage the team: lead the Marketing Executive (Content & SEO) and the Social Media Content Creator to align with brand and growth objectives.
• Partner with others: collaborate with Field Marketing on GTM launches and with agencies/freelancers to deliver measurable ROI.

Success Metrics

• Integrated campaigns increase brand equity and qualified private office leads.
• Improved enquiry quality and conversion through website and CRM optimization.
• Top-of-funnel brand activity consistently primes the pipeline.
• Junior marketers develop ownership of clear outcomes.
• ROI from agencies and partners with aligned brand and performance activity.

Qualifications & Skills

• Extensive marketing experience with proven success in brand and growth campaigns.
• Hands-on experience running integrated, multi-channel campaigns (online and offline).
• Experience with CRM/marketing automation platforms (HubSpot preferred).
• Ability to manage agencies, freelancers, and mentor junior team members to meet objectives and KPIs.
• Strong written and verbal communication with attention to brand design consistency and detail.
• Commercial mindset linking marketing activities to pipeline, conversion and revenue outcomes.
• Experience in long-cycle, high-value B2B or B2B2C environments; brand trust and nurture are critical.
• CRO and UX optimization: enhance website journeys and enquiry flows to boost conversion rates.
• Content-led growth: use storytelling and editorial content to drive demand and strengthen brand credibility.
• Partnership marketing: building and leveraging external partnerships for greater reach.
• Experience in property, hospitality, coworking, or flexible workspace is helpful but not required; transferable skills are valued.

Why work for us

• Supportive, friendly, hard-working team.
• Quarterly team socials and get-togethers.
• Dog-friendly office; bring your pooch to work.
• Half-day off on your birthday.
• Mental health personal day and one paid charity day per year.
• Competitive salary and bonus scheme; 25 days holiday per year (excluding bank holidays).
• £50 per month wellbeing allowance; cycle-to-work salary sacrifice scheme (£2000).

About Spacemade

We believe a workspace should be a space made with soul and a place to belong. When you join Spacemade, you become part of a vibrant community that shares ideas, knowledge, and opportunities. We are proud to be a certified BCorp business.

What’s next

If you’re a match, you’ll be invited to: a virtual screening call with Jose (Head of People); an interview with Anna (Head of Marketing); a take-home task (and Strengthsfinder 2.0 test); and a final interview with Anna, Heather (Head of Revenue) and Jonny (CEO).

We’re an equal opportunity employer. All applicants will be considered without regard to race, age, ethnicity, religion, sexual orientation, gender, family or parental status, or disability status. You must have the right to live and work in the UK. This employer participates in the 2024 Circle Back Initiative and commits to responding to every applicant.