Overview

Join to apply for the Marketing Manager (AO/Quals) role at AAT.

This range is provided by AAT. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Job details

Contractual hours: 35

Term: Permanent

Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.

What you will be doing

As a Marketing Manager, you will play a key role in developing and executing integrated marketing strategies that drive customer acquisition, retention, and commercial growth for AAT’s products and services. You will craft data-driven campaigns that resonate with AAT’s audiences, leveraging digital and traditional marketing channels to maximise brand engagement. Working collaboratively with internal teams and external agencies, you will lead initiatives that enhance AAT’s presence in the market and strengthen customer relationships.

Major objectives

• Develop and implement marketing strategies that align with AAT’s overall business goals.
• Plan, manage, and optimise multichannel marketing campaigns to drive brand awareness, student acquisition and engagement.
• Oversee go-to-market plans for new products, ensuring successful launches with measurable KPIs.
• Manage relationships with agencies and suppliers to develop quality content and campaigns.
• Analyse marketing performance data, providing insights and optimisations to enhance ROI.
• Collaborate with internal teams to ensure brand consistency and customer-focused messaging.
• Monitor market trends and competitor strategies, identifying opportunities for differentiation.

Your requirements

• Strong knowledge of marketing strategy, digital channels, and content distribution.
• Proven experience in campaign management and briefing/managing agencies.
• Expertise in analytics and data-driven decision-making using platforms such as HubSpot, Microsoft Dynamics, and Power BI.
• Excellent stakeholder management and leadership skills to guide junior marketing team members.
• Ability to craft compelling messaging and ensure alignment with AAT’s brand identity.
• Proficiency in managing budgets and optimising marketing spend for maximum impact.
• A proactive approach with a focus on continuous improvement and innovation.

Benefits

• Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working.
• 25 days’ annual leave, increasing one day per year up to a maximum of 30 days plus bank holidays.
• Great pension scheme, life assurance and critical illness cover.
• Health cash plan.
• Enhanced maternity and shared parental leave contributions of up to 6 months’ full pay depending on the length of service.
• Regular wellbeing initiatives.
• Cycle2Work scheme and much more.

Closing date

Closing Date: The planned closing date for this role is 21 September 2025 at 17.00, however, we reserve the right to close the role earlier than planned.

It’s an exciting time to join AAT and we would love you to join us on our journey. In 2023 we achieved one-star company status in the Best Companies survey and we have recently launched our strategy to 2030.

We are committed to being an inclusive and welcoming place to work. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We have a Diversity and Inclusion (D&I) Champions group, which leads on our D&I strategy and organise events to celebrate and raise awareness. We are a disability-confident committed employer and have signed up to the Race at Work Charter. We have also signed up for the Women in Finance Charter and in 2022 we exceeded our target for appointing females into senior positions.

Come and help us to make AAT an even better place to work!

Interested? To apply please upload a copy of your CV and fill your application online.