Marketing Manager: Activations and Partnerships

New Today

CONTRACT TERM: Full timeLOCATION: ABBA Voyage Arena & ABBA Voyage Central OfficeREPORTING TO: Associate Director: Marketing and Consumer RevenuesABOUT USABBA Voyage is a concert like no other, blending cutting-edge creativity, spectacular lighting, and some of the most beloved songs ever written. Since the custom-built arena opened in May 2022, the show has been astounding and delighting thousands of visitors from across the world. But the journey doesn’t end there. We still have big plans and are looking for talented and passionate individuals to join our already world-class team. This is a rare opportunity to be part of something truly iconic and really make your mark. If you’d like to take your career to the next level, we’d love to hear from you!See what audiences have been saying about the show.ROLE OVERVIEWWe’re looking for a Marketing Manager to lead on marketing campaigns for onsite activations, partnerships, and secondary spend. This is a new role in the marketing team, focused on ABBA Voyage’s status as a must-visit destination in London, increasing secondary spend from our visitors, and delivering partnerships that help us reach new audiences and generate buzz around the concert.This is a new role, so we are looking for a proactive, collaborative self-starter who will work closely with the wider Marketing team, as well as with colleagues across the Commercial department and the wider business.KEY ROLES AND RESPONSIBILITIESEvents/activationsPlan and deliver the marketing campaigns for onsite activations, building the ABBA Arena’s status as a destinationWork with media, PR, social, and other agencies to plan and deliver multi-channel campaignsSupport the planning and delivery of major onsite activations such as Christmas and Summer at the ABBA Arena and gala concertsWork collaboratively with Travel Trade and Corporate Sales colleagues to align consumer destination campaigns with B2B marketingPartnershipsWork with our food and beverage, merchandise, and hotel partners to deliver marketing campaigns that increase secondary spendDevelop and deliver paid media partnerships that help to reach and convert new audiences, generate buzz around the concert, and provide content creation opportunitiesWork closely with the Director of Partnerships to fulfil marketing obligations to our primary sponsor Oceanbird, and to maximise comms opportunities around this partnershipWork collaboratively with the Campaigns Manager to align your marketing activity with primary brand and ticketing campaigns.GeneralRecruit and line manage a Marketing Executive for Events, activations and partnershipsBudget management, ensuring that all your projects are delivered on budget, with best possible ROI for the businessABOUT YOUEssentialSignificant experience in a similar role, planning and delivering marketing for events, activations, pop-ups, and/or partnershipsExcellent project management skills, with demonstrable experience of overseeing marketing projects and activations from ideation through to post-event analysisExperience of PR and its role in 360 marketing campaignsCreative outlook, with the ability and willingness to come up with new approaches to campaigns and activationsDemonstrable experience of working collaboratively with colleagues, agencies and other stakeholders to plan and deliver marketing activationsExcellent communications skills, with the ability to treat different viewpoints and ideas with diplomacy and professionalismEnthusiasm for live entertainment/experiences and a passion for working with ABBAHigh standard of written EnglishHighly organised and adaptable, able to manage shifting priorities and cope with last-minute changesAble to maintain complete confidentiality and work with the utmost discretion and integrityDesirableExperience in the live entertainment or similar industryExperience working on a well-known brandPrevious line management experienceWORKING WITH USAlthough we have standard office hours, this isn’t a 9-5 job and will occasionally involve evening and weekend work, but you’ll be able to sing and dance to ABBA as much as you like!Everyone here is excited by what they do, and you need to feel that too, with opportunities constantly arising to do something you’ve never done before you need to be ready to throw yourself into life here fully. We are all expected to adapt to the needs of the organisation as we grow, taking on new or changing responsibilities as and when needed. #J-18808-Ljbffr
Location:
City Of London, England, United Kingdom
Job Type:
FullTime

We found some similar jobs based on your search