Job Description
OVERVIEW
This 18-Month, fixed-term, Marketing Manager role is responsible for developing, leading and executing consumer marketing campaigns for theatrical releases distributed by Universal Pictures International UK & Eire. The role reports into the Senior Marketing Manager.
KEY RESPONSIBILITIES
Work closely with line manager to develop strategic direction for each assigned releaseResponsible for managing the development and implementation of tailored marketing plans for designated Universal theatrical releases within a specified budgetChampion each assigned film to ensure it receives necessary attention and focus from internal teams, the broader organisation and agenciesCollaborate with Creative Services Manager and the Global Creative team to execute creative campaigns that fully meet the needs of the UK marketResponsible for organising and facilitating inspired kick-off and brainstorming sessions for each assigned film to ensure that each film is uniquely nurtured and developedResponsible for managing projects with a significant strategic and or financial importanceBrief and lead the management of external agencies including creative and media to ensure plans and creative are in line with the strategic positioning as directedProject manage the cross functional team (including Publicity, Trade Marketing, Brand Partnerships, Creative, Data & Insights) to ensure that all integrated elements come together in market as scheduled and within budget – proactively help to problem solve where issues arise to ensure excellent executionContinually strive to innovate and be ahead of the competition with new initiatives and ideas that deliver efficient return on investment and maximise box office. Where appropriate, partner with the Senior Manager, Special Projects, Events & Experiential and/or Senior Digital, Data & Insights Manager to deliver these projectsManage social agency for allocated titles, from briefing to film release to deliver consistent content delivery across the overarching film release campaignsReview and optimize digital media plans based on in-depth understanding of paid, owned and earned channelsProject manage the cross functional team to ensure that all integrated elements come together in market as scheduled and within budget – proactively help to problem solve where issues arise to ensure excellent executionChampion each assigned film to ensure it receives the necessary attention and focus from the organisation and agenciesSPECIFIC DELIVERABLES
Campaign Development:
For each designated Universal theatrical release develop a fully integrated marketing plan with a clear communication strategy, a defined target audience and media plan, working together with the Marketing Director and relevant leads in each functional team (Publicity, Partnerships, Exhibitor marketing) to ensure alignment across the campaignEnsure all Marketing Strategy documents are well drafted, accurate and up to date within the planning systemsMonitor and evaluate performance of assigned titles against marketing objectives, working closely with Head of Insight & Analysis to deliver PCAInsights, Data & Reporting:
Working with the Senior Digital, Data & Insights Manager, and the HO Research team:Leverage internal & external data sources to monitor and continuously optimise campaigns to maximise box office performanceCollaborate with the Research team to define territory-specific insights needed, and incorporate learnings into campaignsChampion key insights and share learnings across functional teams to drive and inform strategic decisionsEnsure opportunities for test & learn from media activity are utilised and the findings disseminated across the relevant teamBudget:
Responsible for managing the budget on each project or theatrical release allocatedResponsible for delivering each project within the agreed P&L budget and for achieving the best possible balance between value for money and quality for each activityCommunication:
Host, as required, regular team updates to ensure the marketing team are generating fresh and relevant ideas, that campaigns are evolving in line with expectations of the release and that the marketing team remains on strategyRepresent the Universal theatrical team by presenting at company hosted launches, media events, promotional partner event and exhibitor events and as need requireWork closely with EMEA and HO teams to share ideas and provide regular campaign updates as needed. Attend cross-territory meetings as a representative of the UK team and circulate relevant notes to broader departments as necessaryAs required, attend company conferences and meetings to represent the UK theatrical teamCommunicate and work with production companies & film-makers during the campaign planning processRegular updates with line managerDigital & Social:
On allocated titles:
Monitor paid media performance across all major digital platforms to ensure proper delivery against audiences and relevant KPIsWork with Global Digital and Creative teams on content rollout, identifying asset gaps and territory-specific needsResponsible for regular digital reporting and measurement against KPIsManage social agency briefing process, review and approve content calendar and community management and ensure assets and tone are appropriately utilisedIncorporate intelligent data collection and reuse into all activity across the Universal digital estateWork closely with the Publicity lead to execute the content creator strategyUsing the latest trends in social media, ensure each film’s social creative is effective at engaging the target audienceCreative:
Work with the Creative Services Manager, line manager, senior members of marketing team and Global Theatrical Team during the development of the creative campaigns and communication strategies for each releaseResponsible for adapting, developing and implementing the creative campaign and communications strategy for UK each Universal theatrical releaseEnsure that all communication going out from different individuals/functions is on strategy and within guidelinesAgencies:
Ensure all agencies appointed to work on Universal titles are accurately briefed in writing with expectations clearly outlined.Proactively manage agencies as needed to deliver quality and advantaged plans and materialsStrive to achieve a balance between value for money and quality with each agency, working with Creative Services Manager when requiredPublicity:
Work with the Publicity team to ensure the Universal publicity team is an integrated part of the planning and implementation process for every campaignProactively ensure the publicity team delivers strategies that deliver awareness across all areas of mediaQualifications
KEY COMPETENCIES
Thinks strategicallySelf-starting and self-governingDrives ideas through to actions and resultsBuilds relationships / team playerInspires creativity and innovationCommunicates effectivelyEnthusiasm and passion for filmABOUT YOU
Extensive theatrical marketing experience with a track record of driving titles past £10m GBOExcellent knowledge of all aspects of the marketing mix; ability to devise and execute innovative marketing campaignsIn-depth understanding of digital marketing with extensive experience delivering social media campaigns and managing social agenciesStrong team player with ability to build and maintain relationships both internally within the organisation and externallyExcellent communication skills (both oral and written) coupled with excellent presentation skillsExcellent planning and organisational skills with the ability to work to tight deadlines in a fast-paced environmentDemonstrated experience of working within a dynamic and fast paced demanding environmentExcellent knowledge of the theatrical market and landscapeExperience with creative developmentAgency management experience Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilityS.
