OVERVIEW

This 18-Month, fixed-term, Marketing Manager role is responsible for developing, leading and executing consumer marketing campaigns for theatrical releases distributed by Universal Pictures International UK & Eire. The role reports into the Senior Marketing Manager.

KEY RESPONSIBILITIES

• Work closely with line manager to develop strategic direction for each assigned release
• Responsible for managing the development and implementation of tailored marketing plans for designated Universal theatrical releases within a specified budget
• Champion each assigned film to ensure it receives necessary attention and focus from internal teams, the broader organisation and agencies​
• Collaborate with Creative Services Manager and the Global Creative team to execute creative campaigns that fully meet the needs of the UK market
• Responsible for organising and facilitating inspired kick-off and brainstorming sessions for each assigned film to ensure that each film is uniquely nurtured and developed
• Responsible for managing projects with a significant strategic and or financial importance
• Brief and lead the management of external agencies including creative and media to ensure plans and creative are in line with the strategic positioning as directed
• Project manage the cross functional team (including Publicity, Trade Marketing, Brand Partnerships, Creative, Data & Insights) to ensure that all integrated elements come together in market as scheduled and within budget – proactively help to problem solve where issues arise to ensure excellent execution
• Continually strive to innovate and be ahead of the competition with new initiatives and ideas that deliver efficient return on investment and maximise box office​. Where appropriate, partner with the Senior Manager, Special Projects, Events & Experiential and/or Senior Digital, Data & Insights Manager to deliver these projects
• Manage social agency for allocated  titles, from briefing to film release to deliver consistent content delivery across the overarching film release campaigns
• Review and optimize digital media plans based on in-depth understanding of paid, owned and earned channels
• Project manage the cross functional team to ensure that all integrated elements come together in market as scheduled and within budget – proactively help to problem solve where issues arise to ensure excellent execution
• Champion each assigned film to ensure it receives the necessary attention and focus from the organisation and agencies

SPECIFIC DELIVERABLES

Campaign Development:

• For each designated Universal theatrical release develop a fully integrated marketing plan with a clear communication strategy, a defined target audience and media plan, working together with the Marketing Director and relevant leads in each functional team (Publicity, Partnerships, Exhibitor marketing) to ensure alignment across the campaign
• Ensure all Marketing Strategy documents are well drafted, accurate and up to date within the planning systems
• Monitor and evaluate performance of assigned titles against marketing objectives, working closely with Head of Insight & Analysis to deliver PCA

Insights, Data & Reporting:

• Working with the Senior Digital, Data & Insights Manager, and the HO Research team:
• Leverage internal & external data sources to monitor and continuously optimise campaigns to maximise box office performance
• Collaborate with the Research team to define territory-specific insights needed, and incorporate learnings into campaigns
• Champion key insights and share learnings across functional teams to drive and inform strategic decisions
• Ensure opportunities for test & learn from media activity are utilised and the findings disseminated across the relevant team

Budget:

• Responsible for managing the budget on each project or theatrical release allocated
• Responsible for delivering each project within the agreed P&L budget and for achieving the best possible balance between value for money and quality for each activity

Communication:

• Host, as required, regular team updates to ensure the marketing team are generating fresh and relevant ideas, that campaigns are evolving in line with expectations of the release and that the marketing team remains on strategy
• Represent the Universal theatrical team by presenting at company hosted launches, media events, promotional partner event and exhibitor events and as need require
• Work closely with EMEA and HO teams to share ideas and provide regular campaign updates as needed. Attend cross-territory meetings as a representative of the UK team and circulate relevant notes to broader departments as necessary
• As required, attend company conferences and meetings to represent the UK theatrical team
• Communicate and work with production companies & film-makers during the campaign planning process
• Regular updates with line manager

Digital & Social:

On allocated titles:

• Monitor paid media performance across all major digital platforms to ensure proper delivery against audiences and relevant KPIs
• Work with Global Digital and Creative teams on content rollout, identifying asset gaps and territory-specific needs
• Responsible for regular digital reporting and measurement against KPIs
• Manage social agency briefing process, review and approve content calendar and community management and ensure assets and tone are appropriately utilised
• Incorporate intelligent data collection and reuse into all activity across the Universal digital estate
• Work closely with the Publicity lead to execute the content creator strategy
• Using the latest trends in social media, ensure each film’s social creative is effective at engaging the target audience

Creative:

• Work with the Creative Services Manager, line manager, senior members of marketing team and Global Theatrical Team during the development of the creative campaigns and communication strategies for each release
• Responsible for adapting, developing and implementing the creative campaign and communications strategy for UK each Universal theatrical release
• Ensure that all communication going out from different individuals/functions is on strategy and within guidelines

Agencies:

• Ensure all agencies appointed to work on Universal titles are accurately briefed in writing with expectations clearly outlined.
• Proactively manage agencies as needed to deliver quality and advantaged plans and materials
• Strive to achieve a balance between value for money and quality with each agency, working with Creative Services Manager when required

Publicity:

• Work with the Publicity team to ensure the Universal publicity team is an integrated part of the planning and implementation process for every campaign
• Proactively ensure the publicity team delivers strategies that deliver awareness across all areas of media

KEY COMPETENCIES

• Thinks strategically
• Self-starting and self-governing
• Drives ideas through to actions and results
• Builds relationships / team player
• Inspires creativity and innovation
• Communicates effectively
• Enthusiasm and passion for film

ABOUT YOU

• Extensive theatrical marketing experience with a track record of driving titles past £10m GBO
• Excellent knowledge of all aspects of  the marketing mix; ability to devise and execute innovative marketing campaigns
• In-depth understanding of digital marketing with extensive experience delivering social media campaigns and managing social agencies
• Strong team player with ability to build and maintain relationships both internally within the organisation and externally
• Excellent communication skills (both oral and written) coupled with excellent presentation skills
• Excellent planning and organisational skills with the ability to work to tight deadlines in a fast-paced environment
• Demonstrated experience of working within a dynamic and fast paced demanding environment
• Excellent knowledge of the theatrical market and landscape
• Experience with creative development
• Agency management experience 

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.