Overview

Lead Marketing – managing six Brands - is responsible for driving revenue growth, brand visibility, and market expansion across the business. This role combines strategic leadership with hands-on execution, overseeing all aspects of sales performance, marketing strategy, and customer engagement. You will lead a high-performing team to deliver integrated campaigns, strengthen client relationships, and identify new opportunities for growth. With a deep understanding of market trends, customer needs, and competitive positioning, you will shape the commercial direction of the business while ensuring alignment with overall company objectives.

Key responsibilities

• Brand & Strategy
  • Define and maintain a clear brand identity for W Group and each sub-brand
  • Align messaging, visual identity, and tone across all channels
  • Support new acquisitions and rebrands
  • Provide estimating & Commercial Support to maximise opportunities
• Content & Campaigns
  • Manage and deliver newsletters (bi-annual external, quarterly internal)
  • Produce investor decks, bid documents, and client presentations
  • Drive PR, case studies, and project photography
• Business & Development Support
  • Support SLT with bids, pitches, and client proposals
  • Produce collateral that highlights expertise and differentiators
  • Collaborate with architects, engineers, and project leads to package case studies
• Events & Internal Communications
  • Organise client-facing events, exhibitions, and staff culture initiatives
  • Manage internal comms to ensure alignment with group vision/values
  • Increase qualified inbound enquiries by agreed % within 12 months
  • Deliver all newsletters and investor decks on time
  • Grow LinkedIn engagement and followers by X%
  • Positive internal feedback on brand clarity and comms

Required Skills & Experience

• Degree or equivalent in marketing/communications
• 5+ years experience in marketing (construction, property, or design ideal)
• Strong writing and design skills with competency and knowledge across several design packages
• Excellent project management, and multi-brand coordination and advantage
• Entrepreneurial, resilient, able to work directly with CEO and SLT

What we offer

• Competitive salary and benefits, with long term growth opportunities
• Be part of a respected and growing company with a focus on craftsmanship, excellence and quality
• Lead a passionate, skilled team with real autonomy and ownership
• Be part of a forward-thinking, problem solving, customer focused business

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Building Construction