Overview Marketing Lead London - Reporting to the Chief Revenue Officer. Elwood has built a digital asset trading infrastructure for institutional investors. Our seamless end-to-end platform connects to global crypto exchanges, custodians and liquidity providers via a single API. Built by industry experts with decades of experience in investment management and digital technology, Elwood provides market infrastructure at scale, enabling financial institutions, neobanks and corporations to access digital asset markets quickly and efficiently. Responsibilities

Own and execute the go-to-market strategy across buy-side, sell-side and lending segments. Implement the global marketing strategy aligned with overall business goals, including ownership of the company website, social media, digital marketing, advertising and communications. Create and manage multi-channel marketing campaigns focused on lead generation, customer growth and retention. Plan and execute integrated marketing campaigns, including events and digital initiatives to drive lead generation and pipeline growth, adapted to local markets. Drive systematic nurture programmes, account-based marketing campaigns, conference/panels and content distribution to grow audiences across marketing platforms, including SEO. Collaborate with sales and product teams to tailor marketing efforts and ensure alignment with business objectives. Conduct market research to identify trends, customer needs and competitive positioning, and use insights to inform marketing strategies. Study consumer behavior to identify market opportunities. Manage the marketing budget efficiently to maximize ROI. Measure and analyze the effectiveness of campaigns and events; provide regular reports and insights to stakeholders. Develop strategies to enhance the company's brand and ensure alignment with regulatory requirements. Work with Legal and Compliance to ensure marketing materials are compliant in an FCA-regulated environment.

Essential Skills and Experience

Minimum of 5 years of experience in a marketing lead role, including at least 2 years in B2B SaaS or Fintech marketing. Experience in trading/portfolio management solutions is highly desirable. Proficiency in digital marketing and automation tools, CRM systems and marketing automation platforms (e.g., HubSpot). Analytical mindset with experience tracking and reporting KPIs. Proven ability to build and scale marketing within a startup/scale-up environment. Demonstrated experience in digital marketing, branding and product marketing. Excellent communication skills and ability to work across multiple market regions. Ability to attend regular external events.

What we offer

Competitive salary and compensation packages. Fully paid medical and discounted dental schemes for employees and their family. Generous time off + bank holidays. Enhanced parental leave for employees with one year of service. Fully stocked kitchen and weekly Ubereats allowance. Discounted gym scheme and Employee Assistance Programme. Paid study leave and personal leave.

Why Elwood? Join a Series A FinTech company and help shape the future of finance. A startup with strong financial backing and market presence. Our platform enables institutional access to exciting opportunities in finance. Work with a modern technology stack and solve high-impact problems. We are a global company with modern offices in London, New York and Singapore. #J-18808-Ljbffr