Overview

Join to apply for the Account Based Marketing Lead role at Veolia UK.

Ready to find the right role for you?

Salary: Competitive salary plus Veolia benefits including a company bonus

Location: Cannock/Hybrid – with travel to our UK sites as required.

When you see the world as we do, you see the chance to help the world take better care of its resources, and help it become a better place for everyone. Veolia is committed to an inclusive culture and community engagement.

What We Can Offer You

• 25 days of annual leave
• Facilities including a free onsite gym, parking and subsidised restaurant at our Cannock office
• Access to our company pension scheme
• Discounts on groceries and well known retailers
• A range of resources to support physical, mental and financial health
• One paid day leave every year to volunteer and support your community
• Ongoing training and development opportunities

What You'll Be Doing

This Account Based Marketing Lead role represents a strategic opportunity to architect hyper-personalised marketing experiences that drive growth. You will orchestrate sophisticated multi-touch campaigns targeting C-suite executives and key decision-makers, leveraging advanced intent data and predictive analytics to identify in-market accounts. The role involves building a high-performing ABM team while implementing a cutting-edge martech stack to deliver account intelligence and personalised experiences at scale.

The role combines strategic account planning with tactical execution — from orchestrating VIP customer experiences and exclusive roundtables to developing account-specific nurture sequences that accelerate deal velocity. You will work directly with sales leadership to align on target account lists, create joint account plans, and implement closed-loop reporting that demonstrates clear pipeline attribution and revenue impact.

• Deliver ABM strategy and build its reputation across the organisation
• Conduct research and segmentation to understand target account needs, pain points and preferences
• Plan, execute and measure ABM campaigns using KPIs to track effectiveness and ROI
• Develop bespoke content based on persona requirements and customer insights
• Collaborate cross-functionally to align messaging, content and delivery channels
• Drive sustainability messaging through campaigns and identify growth opportunities
• Manage marketing data legally and responsibly while enhancing tools and technologies
• Build relationships across business units and serve as a key stakeholder

What We're Looking For

• Degree or CIM equivalent in Marketing or related subject
• 4+ years in a similar field
• Marketing experience - essential
• Team management - essential
• Research tools and techniques - essential
• Data analytics and reporting - essential
• Stakeholder mapping - essential
• Communication and storytelling - essential
• Copywriting and published content - essential
• Automation software systems - desirable
• Experience in utilising digital tools to improve prospect engagement - desirable
• Salesforce or CRM experience - desirable
• Understanding the brand and impact - desirable

If you don’t meet all of our outlined requirements we’d still love for you to apply. If you feel you’d be a great fit, we’d like to learn more about you.

What’s Next?

Apply today, so we can make a difference for generations to come.

Veolia is proud to have been named one of The Sunday Times Best Places to Work for three consecutive years in 2023, 2024 and 2025. We are committed to supporting you throughout your application journey and offer adjustments where reasonable. As a Disability Confident Employer, we will offer an interview to applicants with a disability or long-term condition who opt-in to the Disability Confident scheme and meet minimum criteria for our roles. We are dedicated to fair treatment and a diverse, inclusive workplace.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Other