Marketing Lead - Venture Builder - Pleo EmbeddedIntroAt Pleo, we’re on a mission to revolutionise the way businesses manage company spending. No more outdated processes, clunky spreadsheets, or frustrating delays – we believe spend management should be seamless, empowering, and surprisingly effective for finance teams and employees alike. We’re creating tools that promote autonomy, foster trust, and let businesses focus on what truly matters.Our culture is built on transparency, collaboration, and a deep commitment to innovation – which is reflected in our spending solution. At Pleo, you’ll join a passionate team shaping the future of work, all while having some fun along the way.Pleo EmbeddedNow we’re embarking on an entirely new venture – breaking into a bold, unexplored business area reporting directly to our CEO, Jeppe Rindom. We’re assembling a fully autonomous team that will own its roadmap, challenge the status quo, and drive meaningful impact across the organisation at speed.The mission is to empower banks and tech partners to seamlessly deliver world-class spend management solutions under their own brand, by providing scalable, white-label products that automate financial workflows, enhance customer experiences, and unlock new revenue opportunities.About the RoleWe’re looking for a Marketing Lead to shape and execute the marketing strategy for Pleo Embedded – positioning us as a trusted partner in the embedded finance and fintech ecosystem. You’ll be responsible for building our brand presence, driving partner acquisition, and accelerating pipeline growth through a blend of performance marketing, thought leadership, and event marketing.What You’ll Be DoingDesign and lead a performance marketing strategy to drive awareness and acquisition of new partners.Manage and optimise paid campaigns across multiple channels (Google Ads, LinkedIn, industry publications) with a clear focus on ROI.Build and deliver a thought leadership programme that positions Pleo Embedded at the forefront of the embedded finance space.Create compelling content including whitepapers, case studies, blog posts, and webinars – working with internal experts and external partners.Plan and execute high-impact events and roundtables to accelerate pipeline opportunities.Secure speaking opportunities and participation at key industry conferences to grow brand visibility and credibility.Continuously analyse marketing performance data, generate insights, and adapt strategies to maximise impact.What You BringProven experience in B2B marketing, ideally within fintech, SaaS, or embedded finance.A track record of delivering successful performance marketing campaigns and achieving acquisition goals.Strong storytelling and content creation skills, with examples of thought leadership content you’ve led or published.Demonstrated experience in event marketing – from planning and execution to lead generation outcomes.Proficiency in marketing analytics and automation tools (e.g., Google Analytics, HubSpot, Salesforce).A balance of strategic thinking and hands-on execution – you can design the plan and roll up your sleeves to deliver it.Excellent collaboration and communication skills, with the ability to work seamlessly across cross-functional teams.Who You’ll Be Working WithYou’ll report to our VP of Pleo Embedded, Kunal Galav, and collaborate closely with our Embedded business development and product teams – joining a group of top-tier talent spanning design, engineering, and partnerships.Show Me the Benefits!Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local officeComprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or MédisWe offer 25 days of holiday + your public holidaysFor our Team, we offer both hybrid and fully remote working optionsOption to purchase 5 additional days of holiday through a salary sacrificeWe use MyndUp to give our employees access to free mental health and well-being supportPaid parental leave - we want to make sure that we\'re supportive of familiesWhy join us?Working at Pleo means you\'re working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. We want to pass this philosophy onto our customers to help them make the most of their finances.We think company spending should be delegated to all employees and teams, automated, and should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else. Our values guide how we work: champion the customer, succeed as a team, make it happen, and build to scale.Today we are a 850+ team, from over 100 nations, with offices in Copenhagen, London, Stockholm, Berlin, Madrid, Montreal and Lisbon, plus remote roles in 35 other countries. If you work remotely, we’ll help you set up the best remote setup and ensure you stay connected with your team.About your applicationPlease submit your application in English; it’s our company languageWe treat all candidates equally and ask applicants to apply through our application systemWe value diversity and encourage people from all backgrounds to applyWhen you submit an application we process your personal data as a data processorWe’re looking for new friends, gifted minds, team players, restless talents and passionate problem solvers. #J-18808-Ljbffr