The Marketing Lead – UK & Crown Dependencies (CDs) will develop and execute the marketing strategy for these regions, ensuring alignment with the global marketing strategy and with PBWM’s strategic and commercial objectives.The successful candidate will be an inspiring leader able to deliver innovative marketing and omnichannel client experiences while maintaining Barclays' reputation as a trusted financial partner working within a regulated industry.Strong stakeholder management and people leader skills are essential, with experience of leading high-performing teams of marketeers and fostering a culture of innovation, and continuous improvement.Key AccountabilitiesStrategic Marketing Leadership: Be the Marketing Business Partner to the UK and Crown Dependencies businesses.Be part of developing a comprehensive marketing strategy for PBWM and leading the execution of the strategy across the UK and Crown Dependencies markets.Develop marketing campaigns tailored to target audiences across the PBWM client continuum.Client Acquisition and Retention: Develop strategies to drive acquisition and deepen client engagement.Brand Positioning: Ensure a consistent and engaging brand experience across all PBWM client touchpoints.Leverage real-time data insights and segmentation models to deepen client engagement and deliver sustained client acquisition growth.Compliance: Maintain expert knowledge of marketing regulations.Build and manage relationships with third party agencies for design and other marketing services.Stakeholder Engagement: Collaborate with, and influence, a range of stakeholders across PBWM, Barclays UK, Corporate Bank, Investment Bank, Chief Operating Office and Group Brand & Marketing.Leadership: Lead, inspire and mentor a high-performing team of marketeers.Director ExpectationsTo manage a business function, providing significant input to function wide strategic initiatives.They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business.Provide expert advice to senior functional management and committees to influence decisions made outside of own function.Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function.Escalates breaches of policies / procedure appropriately.Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence.All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard.Barclays is an equal opportunities employer and welcomes applications from all sections of the community. #J-18808-Ljbffr