Join us as a Marketing Lead at Elwood Technologies in London, reporting to the Chief Revenue Officer. We have built a digital asset trading infrastructure for institutional investors, and we are looking for an experienced marketing lead to own and execute our go-to-market strategy.Our platform connects to global crypto exchanges, custodians, and liquidity providers via a single Application Programming Interface (API). Built by industry experts with decades of combined experience in investment management and digital technology, Elwood provides market infrastructure at scale.Job DescriptionThe successful candidate will ensure the implementation of an effective marketing strategy, focusing on growing audiences and the uptake for products and services. This role will be responsible for setting up tracking systems, managing the editorial calendar, and coordinating production workflows.Key duties of the role will include:Implementing the global marketing strategy aligned with overall business goals, including ownership of the Company website and social media accounts, digital marketing, advertising, and communications.Creating and managing multi-channel marketing campaigns focused on lead generation, customer growth, and retention.Driving systematic nurture programs, account-based marketing campaigns, conference/panels, and content distribution campaigns to grow audiences.Collaborating with the sales and product teams to understand their needs and provide tailored marketing efforts.Conducting market research to identify trends, customer needs, and competitive positioning, and using these insights to inform marketing strategies.Managing the marketing budget efficiently to ensure maximum ROI for all initiatives.Measuring and analyzing the effectiveness of campaigns and events, providing regular reports and insights to stakeholders.Developing strategies to enhance the company's brand.Working closely with the Legal and Compliance Team to ensure understanding and compliance of marketing materials and content in a FCA regulated environment.Essential Skills And ExperienceMinimum of 5 years of experience in a marketing lead role, including at least 2 years in B2B SaaS or Fintech marketing.Experience in trading/portfolio management solutions is highly desirable.Proficiency in digital marketing and automation tools, CRM systems, and marketing automation platforms.Analytical mindset with experience in tracking and reporting KPIs.Demonstrated ability to build and scale marketing within a start-up/scale-up environment.Proven experience of digital marketing, branding, and product marketing.Excellent communication skills.Experience working across multiple market regions.Ability to attend regular external events.What we offer:Competitive salary and compensation packages.Fully paid medical and discounted dental schemes for employees and their families.Generous time off + bank holidays.Enhanced parental leave for all employees who have been with the company for one year.Fully stocked kitchen and access to weekly Uber Eats allowance.Discounted gym scheme.Employee Assistance Programme.Paid study leave and personal leave.Why Elwood?Join a series A FinTech company and help shape the future of finance.A start-up with deep financial backing and a strong market presence.Our platform is enabling institutional access to the most exciting growth opportunity in Finance.Work with a modern technology stack and help solve high-impact problems.Strong client-focused team with a diverse background.We’re a Global company with modern, centrally based offices in London, New York, and Singapore. #J-18808-Ljbffr