Key areas of responsibility are as follows:
Trade:
Help with all requests coming from the retail team for their stores (visual - POSM - testers - samples - animation - VM advice) as well as from our external merchandising agency.Carry out a monthly store visit to ensure correct VM guidelines implementation and share best practices from the competition.Help prepare the visual roll out plan which is sent to our supplier for printing/installation.Work on VM guidelines adaptation specific to our local market for new launches and KCP's.Online:
Help the team to check our e-retailers websites on a bi-weekly basis (reviewing stock, updates of brand spaces, product pages and assets).Carry out online benchmarking exercises during key trading periods (Black Friday & Christmas) and new product launches across competitor brands.Share contents and assets with our retailers for our upcoming launches.Operational Marketing:
Collect both quantitative and qualitative data from our marketing campaigns.Perform regular market analysis and research on competitor brands.Support the Marketing Team at key meetings (strategy meetings, retailers training, conferences) with presentations and set up.Support the marketing team in ad hoc daily administrative tasks.Profile Requirements and Skills:
Self motivated with a strong desire to learn along with professional drive.Ability to demonstrate a solid understanding of different marketing techniques.Ability to multi-task with a proactive and flexible approach.Demonstrate a keen attention to detail.Possess excellent verbal and written communication skills.Strong knowledge of MS Office.Possess a genuine passion for the marketing industry and its best practices.Currently undertaking a related BA or Masters degree.