Marketing Insight Analyst -Onmichannel

2 Days Old

Marketing Insight Analyst - Client side.
Up to £60k base + 10% bonus. (*flex)
Our client, a leading gaming brand, is seeking a highly analytical and commercially savvy Marketing (Insight) Analyst to join their internal marketing function. This is a fantastic opportunity for someone with a blend of marketing analytics, stakeholder engagement, and technical dashboarding experience, looking to make a measurable impact in a fast-paced, omni-channel advertising environment.
Key duties;
Act as a key strategic partner across marketing teams, for campaign briefs and for delivering robust post-campaign analysis (PCA). Analyse datasets from #digital and #offline advertising campaigns (PPC, Social, Programmatic, TV, Press, CRM, etc). Plan and implement testing methodologies across the marketing funnel – from acquisition to loyalty programmes. Partner with senior stakeholders Deliver insights through Media Mix Modelling (MMM) and multi-channel attribution modelling to assess ROI across multimillion-pound campaigns.
About you;
3+ years' experience in a #campaignanalyst marketing across #digital and #offline channels Experience building and maintaining dynamic dashboards using #SQL, #Tablea...
Location:
London
Category:
Management & Consultancy

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