We are looking for an organised B2B Marketing Executive to join a small team in Banbury, with the scope for development long-term. This is a full time, permanent position, with hybrid working available. As B2B Marketing Executive, you will be reporting into the Head of Marketing and Sales and must be able/willing to work autonomously and responsibly, to manage and develop a programme of activity to engage and retain existing customers. This will be through the development of communications and content to ensure they have all the information they need and provide new, relevant information on a regular basis.
As B2B Marketing Executive, you will be responsible for:
Managing and developing email communications - including monthly newsletter via HubSpot CRM. Liaising with the wider team to gather content, draft communications, build in HubSpot and send
Managing and developing the programme of automated communications to customers via HubSpot CRM - managing the plan for what comms are needed, gathering content, drafting comms, building content and set up in Hubspot
Mapping customer life cycles and using that to draw insights and highlight improvements
Managing and developing the private customer area of the website and identifying opportunities for improvements
Managing and developing regular insight surveys and researching with customers to understand if they are getting value fro...
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