Marketing Executive - Topdeck

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The Role

:
As the Marketing Exec for Topdeck Travel, you'll work closely with the Marketing, Creative, and Digital teams and external agencies to manage and deliver marketing activity. Your role will encompass activating campaigns that grow our presence within the Australian youth market, helping the brand to increase its online traffic, drive engagement and increase sales revenue based on the objectives set along with other marketing-related initiatives.

Key Responsibilities:
  • Work with the Marketing Manager to develop effective marketing campaigns, managing them from brief through to post campaign reporting.
  • Messaging planning and deployment across our channels working with the marketing and creative teams.
  • Managing the email marketing database and e-marketing plan ensuring the data is maximised with tailored and relevant content in line with the brand campaigns.
  • Manage our email marketing, paid social media, PPC, web and affiliates marketing activity ensuring all channels are optimised with relevant content in line with the brand/business objectives.
  • Work with our Media agency partner to monitor day-to-day activity with a view to optimise sales conversions.
  • Deliver marketing and communication initiatives for new projects and campaigns.
  • Research (primary and secondary) to learn more about our customers in market, using learnings to build marketing strategies and content.
  • Conduct regular competitor and market analysis to inform your marketing campaigns and communications.
  • Monitor, analyse and interpret data to produce meaningful insights that can be used to make campaign optimisation recommendations.
  • Present results of campaigns to the wider team, using the results to improve future campaigns and drive performance of key areas such as open rates and click-throughs and sales optimisation.
  • Analysing and reporting on campaigns across all channels on a monthly basis.
  • Any other marketing-related tasks, as directed by the Marketing Manager and Chief Marketing Officer.
    • Experience, Requirements and Key Behaviours:
    Apply
    Location:
    London
    Job Type:
    FullTime

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