Marketing Executive - Membership / CPD
New Yesterday
Full time, 35 hours per week
Permanent
Grade EL, Salary £40,375.40 per annum (London-based) or
Grade EN, Salary £36,798.94 per annum (Outside London)
Number of roles: Two positions: Membership Marketing Executive and CPD Marketing Executive
Location: Euston, London / Outside London
Closing date: Monday 15 September 2025, 09:00am
Interview dates: Wednesday 24 – Friday 26 September 2025 (in-person interviews if possible).
If you're a proactive and creative marketing specialist eager to make a real difference in primary care, we want to hear from you!
The Royal College of General Practitioners (RCGP) is excited to be recruiting for two new Marketing Executive positions; each focused on a specific portfolio:
Membership Marketing Executive
The
Membership portfolio
plays a pivotal role in driving our growth strategy by delivering impactful, member-centric campaigns, initiatives, and activities. Our focus is on strengthening engagement, retention, and acquisition by clearly communicating the Membership Value Proposition (MVP) at every stage of the member lifecycle. Guided by a ‘member-first’ approach, we place the voices and experiences of our members at the centre of our work – ensuring that the stories we tell and the assets we create foster meaningful connections and lasting impact.
CPD Marketing Executive
The
Continuing Professional Development (CPD) portfolio
is vast and varied – it encompasses conferences, courses and webinars; online learning, toolkits, podcasts; practice programmes, consultancy, and journals – all designed to support primary care professionals throughout their medical careers. Our aim is to drive awareness and greater usage with the College’s learning opportunities; alongside supporting transformational change to enhance content development, brand and engagement, and digital experience.
We're the UK’s largest professional body for general practitioners (GPs), representing over 55,000 members working hard for their patients. Every day, GPs manage over 1 million consultations — and we’re here to support them, as their professional home.
Tackling the GP workload and workforce crisis, reducing health inequalities, and responding to the climate emergency are at the forefront of the RCGP's work, underpinned by our recently launched corporate plan. As Marketing Executive, you'll join the College at a time when member acquisition and engagement has never been more crucial.
As part of a marketing team of four, you will start to make a real difference from day one. You'll plan, manage, deliver and evaluate end to end marketing campaigns that drive engagement and reinforce the value of College membership to our audiences.
We're looking for confident and creative communicators with a sharp eye for detail – both written and verbal – and the ability to craft compelling messages across channels, particularly email, web and social. You will be adept working with various marketing tools and juggling multiple projects. You will also enjoy collaborating with teams, influencing and managing stakeholders to ensure smooth execution of plans that make a real impact.
To succeed in these roles, you will be experienced at project managing campaigns from start to finish. You'll have excellent organisation skills, strong audience-led copywriting and content creation skills. You’ll be an enthusiastic innovator, keen to apply a test, learn and optimise approach, with a passion for member engagement and professional development.
You’ll join a thriving, supportive and growing team of marketing professionals with responsibility for driving member acquisition, retention, engagement and value. Our team includes experts in digital marketing, portfolio management, and campaign delivery.
The RCGP provides a supportive culture for your own learning, with opportunities for you to stretch yourself and test out different ways of working. We value innovation, collaboration, and the wellbeing of our staff, and offer a comprehensive benefits package, including:
27 days’ annual leave (plus bank holidays)
Flexible working and hybrid options (2 days a week in office if based in London)
Generous pension scheme (8% employer contribution)
Season ticket loans, cycle scheme
On-site gym at 30 Euston Square
Professional membership subscription, and more.
If you are looking for a varied and fast-paced role, would enjoy working in a team environment and want to make a vital contribution at a critical time for the GP profession, these roles are for you.
To apply, please read the full job description and person specification within the Candidate Pack, and click 'Quick Apply' via the RCGP Vacancies page to complete the application form. Please indicate if you'd like to be considered for both roles or a specific portfolio.
For an informal discussion about the role(s) and if you require any adjustments during the application stage, please contact the RCGP Recruitment team.
The Royal College of General Practitioners is an equal opportunities employer and welcomes applications from all sections of the community.
~ Building a sustainable future for general practice ~
- Location:
- London
- Job Type:
- FullTime
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