Join to apply for the Marketing Executive - Membership / CPD role at Royal College of General Practitioners

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Join to apply for the Marketing Executive - Membership / CPD role at Royal College of General Practitioners

Royal College of General Practitioners provided pay range

This range is provided by Royal College of General Practitioners. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Full time, 35 hours per week

Permanent

Grade EL, Salary £40,375.40 per annum (London-based) or

Grade EN, Salary £36,798.94 per annum (Outside London)

Number of roles: Two positions: Membership Marketing Executive and CPD Marketing Executive

Location: Euston, London / Outside London

Closing date: Monday 15 September 2025, 09:00am

Interview dates: Wednesday 24 - Friday 26 September 2025 (in-person interviews if possible).

If you're a proactive and creative marketing specialist eager to make a real difference in primary care, we want to hear from you!

The Royal College of General Practitioners (RCGP) is excited to be recruiting for two new Marketing Executive positions; each focused on a specific portfolio:

Membership Marketing Executive

The Membership portfolio plays a pivotal role in driving our growth strategy by delivering impactful, member-centric campaigns, initiatives, and activities. Our focus is on strengthening engagement, retention, and acquisition by clearly communicating the Membership Value Proposition (MVP) at every stage of the member lifecycle. Guided by a ‘member-first’ approach, we place the voices and experiences of our members at the centre of our work - ensuring that the stories we tell and the assets we create foster meaningful connections and lasting impact.

CPD Marketing Executive

The Continuing Professional Development (CPD) portfolio is vast and varied - it encompasses conferences, courses and webinars; online learning, toolkits, podcasts; practice programmes, consultancy, and journals - all designed to support primary care professionals throughout their medical careers. Our aim is to drive awareness and greater usage with the College’s learning opportunities; alongside supporting transformational change to enhance content development, brand and engagement, and digital experience.

We're the UK’s largest professional body for general practitioners (GPs), representing over 55,000 members working hard for their patients. Every day, GPs manage over 1 million consultations — and we’re here to support them, as their professional home.

Tackling the GP workload and workforce crisis, reducing health inequalities, and responding to the climate emergency are at the forefront of the RCGP's work, underpinned by our recently launched corporate plan. As Marketing Executive, you'll join the College at a time when member acquisition and engagement has never been more crucial.

As part of a marketing team of four, you will start to make a real difference from day one. You'll plan, manage, deliver and evaluate end to end marketing campaigns that drive engagement and reinforce the value of College membership to our audiences.

We're looking for confident and creative communicators with a sharp eye for detail - both written and verbal - and the ability to craft compelling messages across channels, particularly email, web and social. You will be adept working with various marketing tools and juggling multiple projects. You will also enjoy collaborating with teams, influencing and managing stakeholders to ensure smooth execution of plans that make a real impact.

To succeed in these roles, you will be experienced at project managing campaigns from start to finish. You'll have excellent organisation skills, strong audience-led copywriting and content creation skills. You’ll be an enthusiastic innovator, keen to apply a test, learn and optimise approach, with a passion for member engagement and professional development.

You’ll join a thriving, supportive and growing team of marketing professionals with responsibility for driving member acquisition, retention, engagement and value. Our team includes experts in digital marketing, portfolio management, and campaign delivery.

The RCGP provides a supportive culture for your own learning, with opportunities for you to stretch yourself and test out different ways of working. We value innovation, collaboration, and the wellbeing of our staff, and offer a comprehensive benefits package, including:

• 27 days’ annual leave (plus bank holidays)
• Flexible working and hybrid options (2 days a week in office if based in London)
• Generous pension scheme (8% employer contribution)
• Season ticket loans, cycle scheme
• On-site gym at 30 Euston Square
• Professional membership subscription, and more.
  
  

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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