Overview

Marketing Executive – HYBRID / LOCATION (1 - 2 days/week in the office). Salary: £35,000.

Times Higher Education is the data provider underpinning university excellence worldwide. As the company behind the world’s most influential university ranking, with decades of experience as a source of analysis and insight on higher education, our data and benchmarking tools are used by leading universities to support strategic goals. Our events series is a hub of higher education thought leadership globally.

About the role

As the Marketing and Partnerships Executive you will take ownership of all marketing aspects, working to develop and consolidate our regional portfolio of clients – universities and government bodies – within the higher education sector across Europe and the UK. Our predominant focus will be on building awareness of Times Higher Education’s commercial services within three core business verticals – Data & Analytics, Digital Products and Events. This role provides Marketing & Partnerships support to our regional team based in London and Madrid, and collaborates with our commercial, marketing, data, editorial and events teams across the world.

The position will empower you to grow your strategic marketing skills, optimise your ability to drive new partnerships, and build strong relationships with clients. The company emphasizes high customer satisfaction, and the Marketing & Partnerships Executive must possess excellent interaction skills, clear communication, integrity, and a personable nature to deliver an excellent client experience.

Key activities

• Direct Marketing: Leverage direct marketing channels to target new customers and drive loyalty for existing customers. Plan, execute and optimise digital marketing campaigns (email/database marketing) in line with corporate identity to increase brand awareness and market share.
• Website & Social Media Management: Research and recommend regionally relevant social media channels; oversee the running and effective communication of all relevant social marketing channels; monitor data and optimise strategies for better penetration rates; evaluate the effectiveness of marketing channels and activities.
• Editorial & Design Support: Content planning, coordination and generation in collaboration with Editorial; design web creatives that communicate brand and value proposition for business development teams and advertising stakeholders in collaboration with Design.
• Marketing Intelligence: Intelligence gathering and dissemination via team meetings and management reports; deliver recommendations and insights on the state of play in the higher education market.
• Events and operations: Lead marketing initiatives around THE events run in Europe and the UK.

Skills & Experience Needed

• Ability to build a network of key contacts within the higher education sector
• Advanced written, verbal communication and presentation skills
• Strong commercial orientation
• Proactive, flexible, motivated and results-oriented approach
• Ability to build relationships with a wide range of personalities, abilities and cultures
• Strength in creative thinking, including the ability to conceptualise, develop and present partnership opportunities
• Ability to work independently as well as part of a team
• Clear understanding of business goals and global data strategy
• Ability to work to deadlines in a fast-paced environment

Desirable Skills

• Knowledge of the Higher Education sector
• European language would be an advantage but not essential
• Content creation and management experience is an advantage

You do You. You do You. With colleagues located around the world, we know that our individuality and diversity of experiences are our greatest strengths. That’s why we want THE to be a place where you are welcome to be who you want to be at work; where you can share whatever part of your life or self-identity you want, without obligation or facing discrimination; and where all abilities and perspectives are recognised and accommodated.