Marketing Executive (JR102188)
New Today
OverviewWe are looking for a highly motivated and creative Marketing Executive to join our London-based team. Reporting to the Head of Marketing, you'll be responsible for producing and executing year-round marketing strategies that promote our conferences to senior-level delegates and sponsors. You'll lead the planning and delivery of multi-channel marketing campaigns, including email, website, social media, and content, to generate qualified leads and meet marketing KPIs. Working closely with sales, production, and research teams, you'll use data and insight to target the right audiences, craft compelling messaging, and ensure all activity is delivered on time and within budget. We aim to attract senior energy executives and finance professionals through conferences and exclusive networking experiences.
Key responsibilities include planning and delivering cross-channel marketing campaigns aligned with event objectives, writing and proofreading engaging copy across platforms, managing end-to-end email campaigns and customer journeys, collaborating with the research team for data segmentation, maintaining event websites, monitoring digital campaign performance, producing marketing performance reports, supporting promotional materials, managing partnerships for third-party promotions, growing social media presence, leading brand-wide initiatives such as newsletters, and proactive stakeholder engagement.
Key Responsibilities
Plan and deliver cross-channel marketing campaigns in line with event and project objectives, working closely with conference producers
Write and proof engaging copy across platforms including websites, email, social media, brochures, and other marketing materials
Manage the end-to-end delivery of email campaigns and customer journeys to drive engagement and registrations
Collaborate with the research team to segment data, identify gaps, and support data acquisition and enrichment plans
Maintain and update event websites regularly to ensure timely and accurate content
Monitor and evaluate digital campaign performance, making data-driven recommendations to optimise results and improve ROI
Produce marketing performance reports with actionable insights and recommendations for future improvements
Support the design, production, and distribution of promotional materials across the event portfolio
Manage relationships with media and association partners to secure impactful third-party promotions
Maintain and grow social media channels to enhance brand visibility and event awareness
Lead on brand-wide marketing initiatives such as the monthly newsletter and content-focused web pages
Stakeholder management
Actively contribute to team and project meetings with ideas, feedback, and suggestions to enhance marketing and overall team performance
Requirements
Experience in B2B event marketing or a similar role, with a strong understanding of campaign planning and execution
Confident managing multiple projects with competing deadlines; proactive and highly organised
Strong commercial mindset with the ability to align marketing activity with sales goals, identify growth opportunities, and contribute to revenue generation
Analytical mindset — able to interpret campaign data, draw insights, and make recommendations
Strong written and verbal communication skills, with excellent copywriting and proofreading ability, and the capacity to tailor messaging for different stakeholder groups
A confident and collaborative team player with a positive, can-do attitude
High attention to detail with a creative eye for brand consistency and content quality
Working knowledge of CRM and marketing automation platforms (e.g. Pardot, Salesforce) preferred
Familiarity with CMS tools (e.g. WordPress) and digital marketing best practices across email, web, and social media
Proficient in Microsoft Office (Excel, Word, PowerPoint)
Benefits
25 days' holiday plus bank holidays
End of year wellbeing shutdown (closed for the last week of the year)
Celebration day off (e.g. birthday, Diwali, Eid, etc)
Summer Hours in August (3pm finish on Fridays)
Helping Our World (HOW) Days - one paid day per quarter to carry out charity work
Pension Scheme
Private Medical Insurance
Health Cash Plan
Employee Assistance Programme (EAP) - a 24/7, 365-day confidential helpline
Subsidised Café
Season Ticket Loan
Cycle to Work Schemes
Free on-site gym and shower facilities
Free eyesight tests
Free flu vaccination - offered on site once a year for all employees
Seniority levelMid-Senior level
Employment typeFull-time
Job functionIT Services and IT Consulting
#J-18808-Ljbffr
- Location:
- City Of London, England, United Kingdom
- Job Type:
- FullTime
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