Marketing Executive - Grassroots Football (FTC 1yr)

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Overview

We are looking for a passionate and driven Marketing Executive to join our Marketing Department at a pivotal moment for women's and girls' football. You will play a key role in delivering creative, high-impact campaigns that bring our ambition of equal access to life and use the power of football to inspire change.

What will you be doing?

• Be the marketing lead and point of contact for our in-school football programmes, including Barclays Girls' Football in Schools, Disney-inspired Shooting Stars and Barclays Game On.
• Plan and deliver paid media campaigns to drive programme awareness and teacher registrations, working closely with media and creative agencies.
• Work collaboratively with the Grassroots Team and Delivery Partner to deliver on programme KPIs.
• Create and manage content plans that inspire participation, support inclusivity, and highlight the impact of our school-based programmes.
• Build a strong working relationship with the Marketing Executive to ensure connectivity between our school and community environments, ensuring synergy across messaging and audiences.
• Support the Marketing Manager to activate Made for this Game in the school environment, with an ambition to inspire, break barriers and influence change, supporting our ambition to provide equal access and empowering all girls to believe that they belong.
• Lead the launch of new SEND programmes and deliver ongoing, always-on marketing to support sustained awareness and engagement in schools.
• Be a brand guardian for all in-school activity, ensuring creative outputs from internal teams and external agencies are aligned to brand and messaging standards.
• Work with internal stakeholders and external agencies to plan, brief, and deliver high-quality, insight-led marketing across digital, social, email, and paid media channels.
• Monitor campaign performance, report on key metrics, and provide insights that shape future marketing strategies.
• Executes additional tasks as required to meet the FA's changing priorities.
• Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.
• As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

What are we looking for?

Essential for the role

Knowledge

• Ability to develop marketing plans that align with KPIs and are delivered to a high standard.
• Awareness of youth culture and emerging trends.
• A collaborative team player with strong relationship-building skills.
• Keen interest in content, brand, and platform trends, with knowledge of best practices.
• Strong understanding of diversity and inclusion, with a commitment to equality and representing football as a game for all.
• A logical yet creative approach to problem-solving.

Experience

• Demonstrated experience in a marketing role, preferably with experience working in sport or youth-focused environments.
• Experience managing multiple stakeholders, agencies, and partners.
• Proven ability to deliver successful paid media and digital campaigns, including briefing and optimising performance.
• Strong project management capabilities, balancing deadlines and priorities across multiple projects.
• Experience reporting on campaign outcomes, drawing out insights and learnings to inform future work.
• Understanding or experience of school environments is desirable, but not essential.

Technical

• Familiarity with multi-channel marketing and platforms, including digital, email, social media, OOH, and content marketing.
• A creative mindset, with the confidence to inject fresh ideas into the team and work streams.
• Ability to manage multiple projects at once, whilst maintaining high standards and reaching deadlines.
• Excellent written English and proofreading skills, with a strong eye for detail.
• Ability to champion brand guidelines and be a point of contact across their areas of work.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, with unique office spaces under the arch of the iconic Wembley National Stadium and the Elite Performance Centre, St. George's Park in Staffordshire. We offer a competitive salary and opportunities to develop and grow, plus a range of benefits:

• Access to event day tickets at Wembley Stadium and regular internal events to support well-being.
• Free nutritious lunches at Wembley Stadium and St. George's Park.
• Free private medical cover.
• A contributory pension scheme.
• An additional "Thank You" days leave, volunteering days, and 25 days annual leave (based on full-time contract).
• A hybrid working model with flexibility.

For more information on working at The FA, visit the FA Careers page. Currently, we operate a hybrid model with part-time on-site work and some remote work. The contractual location is listed on the FA Careers page. The Football Association is an equal opportunities employer and actively promotes inclusion and diversity. DBS checks are required as part of our safe environment commitments.

Seniority level

• Entry level

Employment type

• Contract

Job function

• Marketing and Sales