Marketing & Events Manager
New Yesterday
Since 1978 VMA GROUP has been a recruitment and executive search partner to the communications, marketing and digital industries.
With over 45 years of experience, our organisation has developed an incomparable network and a reputation for professional excellence. We are passionate about what we do and want to ensure we’re always providing the best possible service to the communications, marketing and digital professionals we support.
Marketing and events for VMA GROUP have always been of the utmost importance to us. A central and essential function, aligned closely to the sales team and working in partnership with our Executive Directors and CEO.
We are now seeking a Marketing & Events Manager to work closely with the CEO and help lead and manage our firm’s events calendar and associated marketing activities.
This is a fantastic opportunity to work at the heart of the marketing industry, developing your marketing and event management knowledge, experience and network.
If you’re looking for a broad, varied and exciting marketing and events opportunity, working with a professional and friendly team, this role could be for you.
Overview
The Marketing & Events Manager will play a pivotal role in designing and executing our events calendar, delivering both in-person and online events, and producing content and industry research that compliments this event activity.
You’ll have ownership of a busy calendar of events and marketing initiatives, including event planning, speaker management, industry reports, and multi-channel campaigns. This is a unique opportunity for someone who thrives on both creativity and execution, and who wants to work closely with leadership in a highly visible role.
Responsibilities
- Plan, coordinate, and deliver a strategic calendar of events including in-person roundtables, industry breakfasts, networking receptions, webinars, panel discussions, and virtual thought leadership sessions.
- Lead all aspects of event logistics, guest management, venue and technology coordination and performance tracking.
- Ensure events align with relevant sector trends and the commercial priorities of the business.
- Source and secure high-quality speakers and panelists from the communications, marketing, and digital sectors.
- Coordinate pre-event briefing sessions, content preparation and speaker promotional assets (bios, headshots, etc.).
- Collaborate with speakers' post-event for content follow-up, amplification, and future engagement.
- Plan and execute promotional campaigns in the run-up to events, including email marketing, social media content, and registration landing pages.
- Drive strong attendance through targeted outreach and stakeholder engagement.
- Deliver post-event communications such as thank-you notes, feedback surveys, highlights content, video snippets, and lead nurturing sequences.
- Collaborate with consultants to repurpose event insights into evergreen content and sales assets.
- Further collaboration with members of the sales team to produce event guest lists via use of sales CRM and coordination of sales business development activity, both pre and post event.
- Conduct industry research across communications, marketing, and digital landscapes to identify trends, challenges, and opportunities.
- Produce data-led insight reports, whitepapers, market updates, and salary guides.
- Develop engaging written content including blog posts, commentary, and analysis that reflect your findings and reinforce our expertise.
- Use research to inform event themes, marketing campaigns, and business development tools.
Skills & Experience Required
- 2 - 3 years of experience in marketing and events.
- Strong interest in, and understanding of the communications, marketing, and digital sectors.
- Demonstrable experience planning and delivering both in-person and online events.
- Excellent writing skills with the ability to translate research and insights into engaging, professional content.
- Proficient in relevant tools such as Eventbrite, Mailchimp, Canva and webinar platforms.
- Highly organised, with strong project management skills and attention to detail.
- Confident working with senior stakeholders and external partners.
- Location:
- London
- Job Type:
- FullTime
- Category:
- Marketing & Media
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