Define collaboratively with local teams and implement strategic marketing plans and programs to achieve the company's goals, increase brand awareness, and drive sales.
Take the lead in owning the marketing strategy and ensure alignment and accountability across departments such as Sales, Alliances, Customer Success etc.
Execution of demand generation activities from concept and strategy creation to planning and execution, including pre/post event logistics, communications, budget management, digital marketing, post-event analysis, vendors management.
Leverage expertise in event management to facilitate productive engagement across departments, focusing on specific needs rather than both sides determining event requirements.
Experience working with different internal stakeholders, eg who needs to be aware of what, how is data shared, putting pivot tables or graphs over data so stakeholders can easily see at a glance the breakdown of registrations, who needs to be kept up to speed on the day to day information and who needs a weekly summary
Monitor and analyze campaign performance, provide regular reports on ROI, KPIs, and trends to inform decision-making, and make data-driven recommendations.
Develop and manage the allocated marketing budget, ensuring efficient allocation for a positive return on investment.
Foster collaboration with local teams to ensure social media engagement aligns with marketing initiatives.
Stay informed about industry trends and competitor strategies to refine marketing strategies accordingly.
Skills
Strong organizational, analytical and planning skills, detail-oriented with excellent follow-up, and time management
Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally
Strong experience and understanding of marketing strategies, tools, and best practices.
Ability to work in a fast paced environment, with multiple and changing priorities while maintaining strong focus on execution and results
Ability to anticipate future marketing and sales needs
Exceptional communication and interpersonal skills.
We especially value collaboration, with the team structured to function as a cohesive unit despite being geographically dispersed throughout the world.
Ability to think creatively and innovatively
Requirements
5+ years of proven experience as a Marketing Event Coordinator or in a similar role.
Field Marketing background
Language skills: Native English Speaker
UK insurance industry experience would be a plus
Knowledge of marketing software and tools (e.g., Marketo, Pathfactory, DemandBase, Thoughtspot, Google Workspace, Salesforce).
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