Marketing Engagement Manager - 12 Month FTC, London, England, United Kingdom

Marketing Engagement Manager - 12 Month FTC

2 Days Old

Join to apply for the Marketing Engagement Manager - 12 Month FTC role at Vitality

Team - Vitality Programme & Engagement Manager

Working Pattern - Hybrid - 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.

This is a 12 Month Fixed Term Contract

We are happy to discuss flexible working!

Top 3 skills needed for this role:

Strong presentation skills
Comfortable collaborating with stakeholders
Experience with 'go to market' strategies

What this role is all about:

The Marketing Manager leads the development and execution of strategies that drive engagement, loyalty, and retention across key audiences. This role shapes how these groups interact with our health insurance products and the Vitality programme, supporting healthier lifestyles.

Key team priorities include clinical engagement, workplace wellbeing, and champion-led advocacy. While the focus is on core audiences, projects may extend to the wider member base, requiring a broad understanding of Vitality members.

Success in this role requires collaboration, creativity, and problem-solving that aligns with business goals while enhancing Vitality’s brand leadership.

This position as a Maternity cover would work best for somebody who has great management skills and experience who can come in and hit the ground running!

Key Actions

Develop and implement integrated engagement marketing strategies that improve engagement with Vitality and the Vitality programme.
Create awareness of Vitality’s health insurance product benefits, targeting different audiences using available audience data.
Align business objectives with market research to understand target audience behaviour and preferences to influence BAU projects and campaigns.
Work and communicate with key stakeholders to deliver on BAU projects and marketing campaigns.
Execute the engagement marketing strategy that contributes towards achieving business goals and objectives.
Utilise available data from dashboards and the engagement funnel to make data-driven decisions that optimise performance across channels.
Collaborate with the marketing Channels of Excellence (COEs) to lead on and implement marketing initiatives that align with business objectives.
Stay updated with the latest marketing trends and emerging tools to keep the business at the forefront of our competitors.
Ownership of assets and responsibility for creating and maintaining them in line with product and programme changes, while ensuring they’re compliant.

What do you need to thrive?

Expertise in supporting or leading on “go to market” strategies/plans and campaign management
Experience of running and leading high profile end-to-end marketing campaigns for multiple customer segments and preferences with minimal guidance
Experience in development, implementation, and measurement of marketing plans and campaigns using relevant elements of the marketing mix
Experience in working with, influencing and presenting to stakeholders of varying seniority levels
Understanding of what creates a great customer experience and how to build one that inspires long-term customer relationships
Experience in collaboration, strategic planning and presentation skills

So, what’s in it for you?

Bonus Schemes - A bonus that regularly rewards you for your performance
A pension of up to 12%- We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance - With its own set of rewards and benefits
Life Assurance - Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, we will:

Help you to be the healthiest you’ve ever been.
Create an environment that embraces you as you are and enables you to be your best self.
Give you flexibility on how, where and when you work.
Help you advance your career by playing you to your strengths.
Give you a voice to help our business grow and make Vitality a great place to be.
Give you the space to try, fail and learn.
Provide a healthy balance of challenge and support.
Recognise and reward you with a competitive salary and amazing benefits.
Be there for you when you need us.
Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Contract

Job function

Job function
Business Development and Sales

Referrals increase your chances of interviewing at Vitality by 2x

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Location:: London, England, United Kingdom
Salary:: £150,000 - £200,000
Job Type:: FullTime
Category:: Sales

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