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Marketing Engagement Executive

Job Title: Marketing Engagement Executive

Location: Chester or Manchester, Hybrid

Contract: Full time, Permanent

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians, and other professionals. Every day, our imprints, books, journals, platforms, and technology solutions reach millions worldwide. For over 175 years, our brands and imprints have been trusted sources of knowledge, and we see it as our responsibility to ensure that fundamental knowledge is accessible, verifiable, and useful, enabling communities to improve outcomes and make progress.

About the Team

Springer Health+ is a full-service agency and leading publisher of medical educational products for the healthcare community, part of Springer Nature, a global scientific and medical publisher.

We provide strategic medical communications, high-level clinical and scientific content, training programs, and medical education initiatives across therapeutic areas.

Purpose of Role

The Marketing Engagement Executive will coordinate digital marketing activities and audience engagement across multiple business lines to meet client project and business goals.

This role involves overseeing campaigns, managing engagement success metrics, audience recruitment, and performance reporting, while managing budgets. The post holder will develop and harness audience engagement channels to reach healthcare audiences effectively.

Additionally, the role will contribute to marketing strategies for the medical education business units.

Main Duties:

1. Deliver targeted audiences through engagement campaigns for client projects and Springer Health+ content.
2. Research new and existing channels to reach healthcare professionals and pharmaceutical audiences.
3. Create engagement and communication plans aligned with project goals.
4. Advise stakeholders on campaign performance and optimization based on benchmarks and experience.
5. Support best practices for campaign success.
6. Assist in marketing plans for Springer Health+ products and brands.
7. Coordinate with Marketing and Operations teams for invoicing and budget management.

Skills / Experience:

Essential:

• Experience managing social media advertising campaigns.
• Ability to create multi-channel engagement plans.
• Managing multiple projects simultaneously.
• Proven marketing planning and tactic delivery skills.
• Excellent organization and communication skills.
• Knowledge of marketing channels and social media.
• Proficiency with email campaign platforms.
• Understanding audience segmentation practices.
• Degree or CIM qualification.
• Experience working in cross-functional teams.

Desirable:

• Understanding healthcare professional audiences.
• Experience in cross-brand marketing and communications.
• Agency experience.
• Skills in Photoshop, InDesign, or Illustrator.

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Springer Nature is committed to diversity and encourages applications from candidates with disabilities. For accommodations, contact +44 (0)207 014 4020 or SpringerNatureUKCareers@springernature.com.

We value diversity and strive for an inclusive workplace where all colleagues can thrive. Our DEI initiatives have been recognized, and more info can be found at https://group.springernature.com/gp/group/taking-responsibility/diversity-equityinclusion.

For more career opportunities, visit https://careers.springernature.com