Our client is the UK’s leading business training and coaching platform for trade and construction business owners. They help tradespeople become successful business owners through a range of training solutions, including 12-month business academies, seminar sessions, and retreats. On average, they’ve helped businesses grow their sales by 400%. Due to a huge expansion plan, they’re now able to recruit and innovative and results-driven Chief Marketing Officer to lead their marketing efforts and take the business to the next stage of growth.

Key Responsibilities:

Strategic Marketing Planning:

* Develop and implement comprehensive marketing strategies aligned with the company’s growth objectives and target audience.

* Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.

Team Leadership and Development:

* Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.

* Foster a culture of innovation, collaboration, and accountability within the marketing team.

Brand Development and Positioning:

* Define and articulate the brand identity, messaging, and value proposition to resonate with their target market.

* Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints.

Digital Marketing and Online Presence:...