Marketing Director

Salary: £75,000 - £120,000 per annum (based on experience & previous results)

Location: Shrewsbury (Full-time, office-based)

The Opportunity

Our client is seeking an experienced Marketing Director to lead their core marketing strategy and drive significant business growth through innovative marketing channels. This is a pivotal role for a strategic marketing leader who thrives in an environment where investment in marketing, advertising, and growth is not just supported but actively encouraged.

As their Marketing Director, you will be responsible for shaping and executing comprehensive marketing strategies that leverage SEO, PPC, and Social Media to expand their brand presence and drive revenue growth. You'll have the unique opportunity to launch new products and services while building brand recognition and developing complementary brands to enhance the existing service portfolio.

This position offers the perfect blend of strategic leadership and hands-on execution, working with a business that has demonstrated consistent growth for seven years and is committed to continued expansion through strategic marketing investments.

Key Responsibilities

Strategic Marketing Leadership

• Develop and implement comprehensive marketing strategies that align with business objectives and drive revenue growth
• Lead the planning and execution of marketing campaigns across SEO, PPC, and Social Media channels
• Create and manage annual marketing budgets with profit-and-loss projections and expenditure oversight

Brand Development and Product Launch

• Spearhead the launch of new products, services and brands , managing all aspects from concept to market introduction
• Develop strategies to improve brand recognition and maintain strong brand identity that resonates with target audiences

Team Management and Leadership

• Manage and develop a small but dynamic marketing team, providing strategic direction and mentorship
• Foster a collaborative environment that encourages creativity and innovation

Performance Analysis and Optimisation

• Utilise data-driven insights to optimise marketing efforts and maximise ROI
• Provide market research, forecasts, and consumer trend analysis to inform strategic decisions

Essential Requirements - Experience and Qualifications

• Minimum 5-7 years of senior marketing experience with demonstrable success in strategic roles
• Proven track record in launching new products and services with measurable results
• Extensive experience in SEO, PPC, and Social Media marketing with strong performance outcomes

Skills and Competencies

• Exceptional analytical abilities with experience in data analysis and market research
• Strong leadership capabilities with experience managing and developing marketing teams
• Excellent verbal, written, and presentation skills for stakeholder communication
• Financial acumen including budget management and ROI analysis
• Technical proficiency in marketing automation, CRM systems, and analytics platforms
• Proficiency in AI technologies and understanding of AI's benefits in marketing applications
• Demonstrated ability to leverage AI tools for campaign optimisation, customer insights, and marketing automation

Strategic Expertise

• Deep understanding of brand development and recognition strategies
• Experience in multi-brand management and brand portfolio development
• Proven ability to develop and execute integrated marketing campaigns
• Strong project management skills with ability to coordinate multiple initiatives simultaneously

What They Offer

Investment in Growth

• Work with a business that actively invests in marketing, advertising, and growth initiatives
• Access to significant internal resources plus flexibility to utilise external resources as needed
• Opportunity to work with a company that has shown consistent growth for seven years

Leadership Opportunities

• Lead strategic marketing initiatives that directly impact business success
• Manage a dedicated marketing team with opportunities for team expansion
• Collaborate with senior leadership on strategic business decisions

Professional Development

• Competitive salary range reflecting the strategic importance of the role
• Full-time, office-based position in Shrewsbury promoting collaboration and team cohesion
• Opportunity to shape the marketing function within a growing, successful business

Application Process

To apply for this exciting Marketing Director position, please submit your CV outlining your relevant experience in strategic marketing leadership, product launches, and brand development. Please highlight specific examples of your success in SEO, PPC, and Social Media marketing, as well as your experience in team management and budget oversight.

We are looking for a candidate who shares our commitment to growth and innovation, and who is excited about the opportunity to lead marketing strategy in a business that values and invests in marketing excellence.