Marketing Data Analyst, London

Marketing Data Analyst

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Description

Marketing Data AnalystWe are looking for a Marketing Data Analyst in our Data teamWe’re looking for someone with a passion for driving data maturity through marketing analytics. You will be joining our Analytics Excellence team, within Data, and supporting Marketing as a key stakeholder. In this role, you will hold a range of responsibilities critical to the successful use of Marketing analytics at Funding Circle.Who are we?We’re Funding Circle. We back small businesses to succeed. At Funding Circle, we believe the world needs small businesses. That’s why we’ve made it our mission to help them get the finance they need to grow. With more than a decade of expertise under our belt, we’ve built a game-changer of a platform with cutting-edge data and technology that’s reshaping the landscape of SME lending. Say goodbye to lengthy applications and hello to lightning-fast decisions! In just minutes, SMEs across the UK can get a decision, giving them access to competitive funding in a flash. We know that good business is about good people. So we pride ourselves on providing meaningful, human support as well as fast, hassle free processes to deliver an unbeatable customer experience. The role

Design and execute experiments to test marketing hypotheses: Design, develop, and implement a range of experiments which will test and validate hypotheses across channels, segments and audiences which will derive actionable insights and decision making.

Develop predictive models: develop, test and implement predictive models to inform business decisions, such as customer segmentation, retention models and customer lifetime value.

Communicate results and engage with stakeholders: Effectively communicate technical concepts and findings to both technical and non-technical stakeholders. Present insights and recommendations in a clear and concise manner to drive informed decision-making.

Analysing datasets: Utilise analytical techniques to identify trends and patterns in our data to unlock opportunities and meaningful insight.

Marketing automation: work with Marketing team to automate campaign selections within the marketing tool to enable self-serve selections. This will include automation of existing campaign activity as well as additional opportunities to drive further self-serve for campaigns.

Proactively problem solving, identifying and confidently mitigating any risks, issues or control weaknesses that arise in your day-to-day

What we’re looking for

Marketing background: experience in working with marketing data. An understanding of marketing channels and what makes a successful campaign. The ability to identify trends in marketing activity, channels and audiences. Be familiar with marketing metrics and understand measures of performance. Experience of using marketing tools such as Marketo, Eloqua, ideally Segment.

Data curiosity and problem solving skills: The ability and willingness to explore, understand and explain complex datasets and identify opportunities for automation and process improvements. Good analytical and problem-solving skills to address real-world business challenges. Practical and outcome driven mindset.

Proficiency in statistical modelling: Demonstrated experience in developing and deploying statistical models, with a strong understanding of various, including supervised and unsupervised learning methods.

Software development skills: Good programming experience, ideally in Python. Ability and willingness to work alongside analytics engineers, data analytics/scientists on the development of analytics, insight and marketing model development.

Data manipulation, cleaning and analysis : Proficient in data manipulation and analysis using tools like Pandas, NumPy, and SQL. Ability to work with large-scale datasets and extract meaningful insights. Experience in data processing to enable accurate analytics as well as effective model creation. Ability to handle data quality issues and outliers effectively. Solid understanding of statistical concepts and techniques for modelling.

Collaborative team player: Strong interpersonal and communication skills and the ability to work collaboratively in cross-functional teams, both non-technical (domain experts) and highly technical (software, data and platform engineers). Practical mindset with a focus on team outcomes as well as being a self starter able to proactively drive forward initiatives.

At Funding Circle we are committed to building diverse teams so please apply even if your past experience doesn’t align perfectly with the requirements. Want to learn more?

We have a huge impact on the businesses that borrow through our platform, the communities they serve and the overall economy (last year £7.2bn of GDP generated). You can read our full Impact Report here:

To see what our customers think, visit our Trustpilot page:

And we’re still evolving! Our award-winning multi-product platform is solving more SME finance challenges than ever before. We think big, rally together and meet the needs of SME customers like no other.

Why join us?At Funding Circle, we celebrate and support the differences that make you, you. We’re proud to be an equal-opportunity workplace and affirmative-action employer. We truly believe that diversity makes us better.As a flexible-first employer we offer hybrid working at Funding Circle, and we've long believed in a 'best of both' approach to in-office collaboration and non-office days. We expect our tech teams to be in our London office two times a week, where you can take advantage of our newly refurbished hybrid working space, barista made coffee and subsidised lunches (via JustEat) every day!We back our Circlers to build their own incredible career, making a difference to small businesses every day. Our Circler proposition is designed to support employees both in and out of work, and it is anchored around four pillars: Health, Wealth, Development & Lifestyle. A few highlights:

Flexibility: We provide you with a benefit allowance so that you can tailor your benefit selection to you and your family’s needs.

Health:Private Medical Insurance, Dental Insurance, Health Cash Plan, Health Assessments (including female fertility health assessments), eyecare vouchers, flu jabs, Wellhub (for discounted flexible gym membership and access to wellbeing apps) access to a free Employee Assistance Programme and free Digital GP for yourself and any children under 16.

Wealth:Life Assurance, Income Protection, Critical Illness Cover, financial coaching through Octopus Money Coach, a tax-advantaged share scheme, a free mortgage advisor partnership and discounts across numerous retailers through Perks at Work.

Development: Dedicated annual Learning & Development allowance and full access to internal learning platform.

Lifestyle:Electric Car Scheme, Cycle to Work scheme, Season Ticket Loans, and more!

And finally, we have award winning parental leave policies supporting parents through enhanced maternity, partner and adoption leave, as well as additional leave for parental bereavement and for fertility treatments.Ready to make a difference? We’d love to hear from you.

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Location:: London
Job Type:: FullTime

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